Starbucks Is Looking To Cash In On Taylor Swift’s Popularity

Taylor Swift is the biggest star on the planet right now, and it seems like her popularity continues to grow with each new release and stop on her The Eras Tour. Her immense popularity has clearly caught the attention of major companies looking to leverage her influence without resorting to costly endorsements or advertisements, and now one has announced a fun connection to the pop superstar.

TMZ reports that Starbucks
SBUX
, one of the world’s biggest companies, has devised a strategic plan to tap into Swift’s widespread appeal. The coffee giant is set to introduce a new playlist in its U.S. stores that pays homage to the artist’s musical catalog. It seems that for a certain period, Starbucks patrons may be exclusively treated to Swift’s many, many songs.

The company itself confirmed the news to TMZ, disclosing that 122 of Swift’s songs will be played across its many locations, coinciding with the conclusion of her American leg of The Eras Tour.

The playlist, aptly named “Starbucks Lovers,” holds a deeper significance than its seemingly straightforward title. Swifties might recognize the clever reference, even if the general public does not. In 2015, Swift’s single “Blank Space” became a global smash, and the song features the now-infamous line, “Got a long list of ex-lovers.” Many listeners at the time misheard the lyric as “Starbucks lovers.” What was initially a light-hearted joke has now come full circle as Starbucks playfully alludes to this amusing mishap, surely delighting her fervent fan base.

Starbucks’ commitment to embracing Swift’s musical legacy extends beyond simply playing her songs. The TMZ report suggest that Starbucks will also rename some of its signature beverages, although the specific details of these 10 renamed items have yet to be disclosed. According to the gossip outlet, a chai latte will be relabeled as Folklore, the name of one of Swift’s recent full-lengths.

As Swift wraps up the first leg of her The Eras Tour, her final American show for the foreseeable future took place lace in Los Angeles on August 9. Her tour ventures next beyond the United States as she prepares to play to audiences in Mexico, Argentina, and Brazil before the year’s end. The trek will continue its momentum into 2024 with dates across Japan, Australia, and Europe.

Swift recently extended her tour again by announcing a second series of shows in America, including performances in New Orleans, Miami, and Indianapolis in October and November of 2024. Swift’s ability to consistently sell out shows suggests the potential for even more concert dates to be added, as she’s been expanding the run for months now. Considering this, it wouldn’t be surprising if Starbucks chooses to reintroduce the “Starbucks Lovers” playlist in the fall of 2024, coinciding with the real culmination of The Eras Tour.