- Wendy’s introduced a two-for-$3 Biggie Bundles meal on August 22.
- The breakfast value meal features four choices, including two types of biscuit sandwiches.
- I compared Wendy’s biscuit meals to the same ones at McDonald’s, and I was surprised at the results.
Wendy’s launched on August 22 the two-for-$3 Biggie Bundles breakfast deal — a solid inflation-busting value offer that should put McDonald’s, the king of fast food breakfast, on notice.
For $3, Wendy’s customers can get two of the following items: a sausage biscuit, an egg and cheese biscuit, small seasoned potatoes, or a medium hot coffee. Essentially, each item is a $1.50 each.
I’ve been covering the fast-food wars for 18 years as a business journalist based in Southern California. Every year, chains try to one-up each other with their specialty deals and wacky limited-item specials. And I wasn’t sure if this was just another publicity stunt.
But I set out to compare Wendy’s to McDonald’s, which has long been considered the king of fast-food breakfast. I bought the equivalent items and compared them on taste, price, and presentation.
I admit I went into this exercise thinking McDonald’s, which has been serving breakfast since 1977, would have the advantage of taste and presentation. But I also thought Wendy’s, which launched breakfast in 2020, could win on price if the food was halfway edible.
It turns out the contest wasn’t even close.
Here’s what I discovered.
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