The movement to create a business environment that fosters both diversity, equity and inclusion is more than a trend, it is a vital component of modern corporate culture. While many businesses are committed to establishing effective DEI initiatives, good intentions won’t get the job done. Instead, establishing productive DEI initiatives requires strategic planning, actionable steps and a willingness to confront systemic challenges head-on.
Here, 20 Forbes Business Council members share advice for businesses looking to start their DEI initiatives for the first time.
1. Prioritize Ongoing Education
When establishing a DEI initiative, one vital piece of advice for business leaders is to prioritize ongoing education. DEI work is complex and ever-evolving, requiring deep understanding and a commitment to staying informed. Invest in learning through workshops, reading and dialogue. Embrace a growth mindset to drive meaningful change. – Kellie Rastegar, Rastegar Property Company
2. Identify Clear Reasons To Make Changes
Ensure that DEI initiatives are not just following a trend or superficial gestures, but rather are comprehensive, well-thought-out and genuine efforts that drive real change. Take inventory of where your organization is and where it would like to be on the DEI initiative and identify a clear reason to make the change. – Craig Goodliffe, Cyberbacker
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3. Ensure Every Department Is Informed And Aligned
It is vital to first inform leaders and managers of the DEI strategy so every department is informed and aligned. It is also important to emphasize that unbiased hiring practices are vital to the success of the initiative. Encouraging mentorship and development programs for underrepresented employees will create a growth structure increases morale. Also, creating DEI educational events is helpful. – Dani Stephenson, Straight Forward Group
4. Focus On Skills-First Hiring
For organizations that want to make an impact on DEI initiatives, a skills-first hiring strategy is an intentional business practice meant to increase workforce diversity as this creates equitable access to jobs for a broader, more diverse population than traditional hiring methods. The world of work is already shifting the requirement of four-year degrees as a proxy. This shift in mindset is a DEI imperative. – Michelle Sims, YUPRO Placement
5. Establish Long-Term Commitment
One crucial piece of advice I’d share with business leaders establishing DEI initiatives for the first time is to make it a genuine and ongoing commitment. Creating a diverse, equitable and inclusive workplace is not a quick fix; it requires a long-term commitment. DEI efforts must be integrated into the company’s core values and embedded into the organizational culture at all times. – Matthew Davis, GDI Insurance Agency, Inc.
6. Avoid Tokenism
Tokenism in businesses undermines real DEI initiatives, as it involves making symbolic efforts without challenging systemic bias. It can lead to feelings of marginalization and exclusion for these individuals. Instead, leaders should foster authentic inclusion by reevaluating their policies, addressing unconscious biases and promoting diverse voices. – Nikhil Maini, OKR International
7. Do A Deep Dive Into Your Current Culture
Start with a deep dive into your current culture and unspoken rules. Awareness is not enough. Generic training is not enough. A clear understanding of current challenges and desired outcomes can serve as a pathway to intentional change. Explore the journey and experiences of minority groups in your company from recruitment to retention to assess missing links between intention and reality. – Loubna Noureddin, Mind Market
8. Create Comprehensive Website Experiences
My company is a startup with employees from nine countries and business customers from 133 countries. Therefore, a DEI initiative is absolutely needed for all stakeholders. For this reason, we try to design UI/UX for our internal online dashboards and customer service websites in terms of colors, layouts, operability, communication environment and more so as to not stress our users. – Karita Takahisa, UNIFY PLATFORM AG
9. Make Sure Your Initiatives Are Not Forced
As an immigrant, I believe in DEI initiatives. However, forcing quotas that go against the effectiveness of the business is not the right way to go. DEI initiatives shouldn’t be forced, and each initiative should also make sense to the people in that business unit. Don’t force an initiative in for its own sake without ensuring there is synergy with the objectives of the business. – Zain Jaffer, Zain Ventures
10. Guarantee Commitment Across Organization
Commitment across the organization, from top leadership to frontline staff is vital. Without time, financial resources and human capital, success is unlikely. Concurrently, conduct a diversity, equity, inclusion and belonging assessment (DEIB) assessment (qualitative or quantitative) to understand the current state and create a roadmap for progress. Finally, engage stakeholders and allocate resources appropriately for meaningful change. – Rachel-Yvonne Talton, Synergy International Limited Inc.
11. Incorporate Initiatives With Company Values
To establish effective and successful DEI initiatives, begin by assessing your work environment objectively. Find ways to incorporate diversity initiatives aligned with company values. Monitor and update implementation for an accurate reflection of your organization. – Francisco Ramirez, The ACE Group (TAG)
12. Prioritize Active Listening And Engagement
One piece of advice is to prioritize active listening and engagement with underrepresented voices within the organization, seeking their perspectives and experiences to inform meaningful action rather than assuming what is needed or best for them. This fosters inclusivity, creates a sense of ownership and ensures that initiatives address actual challenges faced by marginalized groups. – Wayne Liang, Liang Holdings
13. Ensure Leaders Are Fully Educated On DEI
I would advise leaders to first become educated on DEI to gain a full understanding of what it means, why it’s so important and the impact it has. It is a critical commitment that will need ongoing dedication and consideration, but first it requires leaders to know what it’s about and how to establish it well. – Melanie Ammerman, VaVa Virtual Assistants
14. Remember It Is About Recruiting A Diverse Workforce
When launching a DEI program, remember that it is about recruiting diverse people and building an inclusive workplace in which all opinions are heard and respected. Instead of checking off boxes on a diversity checklist, this requires ongoing education, open conversation and structural adjustments. – Khurram Akhtar, Programmers Force
15. Give Assurance And Education To Your Current Team
Before you hire people from different countries and cultures, it is important to let your local employees understand that this initiative is not going to take their jobs away. You should give them a sense of assurance and you should clearly explain what benefits DEI brings to the team so that they willingly welcome people from different backgrounds. – Raj Maddula, Global Squirrels
16. Leverage Authenticity
Always approach DEI initiatives with authenticity. You have to educate yourself and assess your organization, set clear goals, foster inclusivity, build diverse networks and measure progress. It’s a continuous journey of growth and transformation, which requires genuine commitment if you want to build an authentic, thriving and truly inclusive workplace. – Elizabeth A. Douglas, Esq., Douglas Family Law Group
17. Take Advantage Of Available Tools
Hiring employees from other cultures could be an effective and efficient way to begin implementing DEI efforts. This is considerably easier to do now than it was a few years ago. There are numerous tools that make remote work simple, and there is a wealth of different talent available all around the world to improve your workplace culture while also making it more diverse and inclusive. – Raquel Gomes, Stafi
18. Conduct An Audit Of Organizational Practices
For a successful DEI initiative, it’s crucial to first understand your current state. Conduct a thorough, unbiased audit of your organization’s practices and culture. Use this data to identify gaps and set realistic, measurable goals. Then, create a comprehensive, long-term plan that involves every level of the organization. Remember that DEI is not a one-time project but a continuous journey of improvement. – Dustin Lemick, BriteCo
19. Create A Stakeholder Team To Assess The Workplace
To embark on a DEI initiative, create a group of stakeholders that includes each of the functional areas of the business. It’s this larger group that needs to assess the current workplace culture and develop a vision, implementation strategy and tools for measurement. The implementation strategy should be focused on culture, mindset and processes, not quick fixes or trying to solve problems with policy. – Jason Foodman, Rosy Salon Software
20. Listen To Diverse Voices
If leaders are establishing a DEI initiative for the first time, they have to prioritize active and genuine engagement first. It is essential to actively listen to diverse voices, seek input from different groups and involve your employees at all levels in the decision-making process. By doing so, you are fostering a culture of inclusion and valuing diverse perspectives. – Pavel Stepanov, Virtudesk
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