- Aditude, a startup that helps publishers manage their ad businesses, raised $15 million in Series A funding.
- The company also builds technology for helping publish content on ad-supported websites.
- Aditude plans to invest in hiring and will explore potential acquisitions.
Founder and CEO Jared Siegel started Aditude in 2019 consulting for ad-supported publishers before building products for publishers.
The firm just raised $15 million in its Series A raise from VC firm Volition Capital.
Aditude sells software that publishers like sports site Playmaker.fans and video game publisher Now.gg use to handle their ad operations. Siegel said the average publisher Aditude works with has between 700 million and 1 billion monthly ad impressions.
The company’s main product is a cloud-based tool that publishers use to sell ads across multiple ad exchanges at the same time. The company’s technology also helps publishers manage so-called supply-side platforms that run publisher ad auctions. Aditude can also recommend layouts of where publishers should place ads on pages and what size ads to sell.
“Even if you have a big development team, the amount of effort that your developers have to put in from an ad code perspective is very light,” Siegel said. “One of the pieces of feedback we get — even from developers who love ads — is that they don’t want to actually work on ads.”
Aditude also sells other publisher tech like content management systems that publishers use to publish content.
The firm charges publishers a monthly fee for using its technology. Siegel said that Aditude competes with adtech companies like Freestar and Raptive and publishing tech like WordPress.
Aditude plans to hire to grow his 15-person staff and is interested in potential acquisitions including other adtech startups, he said.
Here are the key slides from the pitch deck Aditude used to raise its Series A funding.
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