The ad market may have endured a slow patch this year, but as agencies broaden their offerings into areas like data and artificial intelligence, they have continued to hire.
Many agencies have been looking to recruit increasingly technical roles like developers, data scientists, and engineers, alongside the more typical creative jobs.
To get a picture of what agencies pay, Insider reviewed the US Department of Labor’s Office of Foreign Labor Certification data from the first half of this calendar year.
When US ad agencies file paperwork to hire internationally, they’re required to list base salary rates. Insider looked at that data for foreign workers applying for permanent green card visas and temporary H-1B, H1B1, and E-3 visas at top advertising companies.
The listed salaries are determined by “prevailing wages,” or the minimum required for similar jobs with similar qualifications, which are also listed in the OFLC data. Final salaries are considerably higher in most cases.
These numbers don’t include every type of visa or pay rates for US-born employees or compensation beyond base salary.
WPP media agency MediaCom paid a media planning director $165,000
WPP is the world’s largest advertising holding company by headcount, employing around 115,000 people across more than 100 countries. Here are some of the salaries its US agencies paid:
Manager, analytics, MediaCom: $114,000
Media planning director, MediaCom: $165,000
Associate media planning director, MediaCom: $120,000
Manager, analytics, MediaCom: $114,000
Global recruitment marketing partner, WPP Group: $135,000
Manager for marketing and growth, WPP Group: $90,000
Analytics lead, Wunderman: $110,500
Associate strategist, Wunderman: $80,000
Senior iOS developer, Wunderman: $115,000
Omnicom paid a client investment lead at its OMD media agency upward of $260,000
Omnicom employed around 74,200 people as of December 31, 2022, according to its annual report. Here are some of the salaries its US agencies paid.
Strategy director, DDB: $105,000
Analyst, data operations and reporting, OMD: $79,000
Associate director, marketing science, OMD: $150,000
Associate director, marketing science and data science, OMD: $130,000 to $150,000
Client investment lead, OMD: $260,000 to $280,000
Executive director, marketing science, OMD: $195,000 to $235,000
Manager, marketing science, OMD: $104,333
Senior analyst, marketing intelligence, OMD: $93,000
Senior analyst, marketing science, OMD: $82,500
Senior data engineer, OMD: $167,500
Senior manager, marketing intelligence, OMD: $115,000
Vice president, dynamics AX systems architect: $184,000
Analyst, data reporting, Omnicom Media Group: $90,000
Associate director, advanced analytics, Omnicom Media Group: $130,416 to $135,416
Lead engineer, front end, Omnicom Media Group: $158,000 to $168,000
Manager, marketing science, Omnicom Media Group: $102,491 to $105,491
Senior data engineer, Omnicom Media Group: $170,000
Account lead, TBWA Worldwide: $225,000 to $245,000
Analyst for marketing and business intelligence, TBWA Worldwide: $65,000 to $75,000
Associate creative director, TBWA Worldwide: $185,000 to $195,000
Chief digital officer, TBWA Worldwide: $350,000 to $450,000
Copywriter, TBWA Worldwide: $100,000 to $120,000
Design director, TBWA Worldwide: $180,000 to $200,000
Director of media communications, TBWA Worldwide: $160,000 to $170,000
Financial analyst, TBWA Worldwide: $66,317 to $77,000
Global communications director, TBWA Worldwide: $180,000 to $200,000
Global head of project management, TBWA Worldwide: $125,000 to $135,000
Global planning director, Nissan United, TBWA Worldwide: $180,000 to $200,000
Media supervisor, TBWA Worldwide: $80,000 to $90,000
Publicis Groupe sought tons of hires for its Epsilon data unit
French advertising holding company Publicis Groupe employs around 100,000 people globally, according to its website. Here are some of the salaries its US agencies paid:
Art director, Digitas: $90,000
Analyst, client insight, Digitas: $68,099
Associate director, data science, Digitas: $140,000
Associate director, digital product management Digitas: $152,000
Associate social strategist, Digitas: $63,000
Data scientist, Digitas: $94,741
Manager, analytics modeling and product development, Digitas: $100,000
Senior analyst, data and analysis, Digitas: $95,000
Senior data scientist, Digitas: $112,500
Architect, development technology, Epsilon: $158,100
Associate automation and infrastructure engineer, Epsilon: $82,500
Lead developer, Epsilon: $155,015
Lead software engineer, Epsilon: $113,547
Lead statistician, Epsilon: $106,620
Manager, analytics, Epsilon: $110,000
Principle Hadoop administrator, Epsilon: $185,000
Senior Adobe developer, Epsilon: $120,000
Senior data analyst, Epsilon: $92,000
Software engineer 2, Epsilon: $99,595
Developer manager, Publicis Hawkeye: $120,000
Development manager, Publicis Hawkeye: $120,058
Senior technical project manager, Publicis Hawkeye: $120,000
Manager for automation and operations, tech and data, Publicis Health Media: $120,000
Account supervisor, Publicis Health: $85,000
Associate art director, Publicis Health: $67,000
Analytics director, Publicis Health: $135,313
Analytics manager, Publicis Health: $88,000
Senior software engineer for IT infrastructure, Publicis Media: $135,000
Head of studio, Publicis USA Production Solutions: $300,000
Account director, Publicis Inc.: $140,000
Creative director, Publicis Inc.: $200,000
Copywriter, Saatchi & Saatchi: $90,000
Executive producer, art production, Saatchi & Saatchi: $146,000
Senior digital strategist, Saatchi & Saatchi: $100,000
Analyst, analytics, Zenith Media: $66,500
Data engineer, Zenith Media: $95,000
Data scientist, Zenith Media: $95,000
Senior analyst, analytics, Zenith Media: $90,000
IPG paid a senior producer at its McCann-Erickson agency between $120,000 and $140,000
Interpublic Group employs around 58,000 people globally, according to its website. Here are some of the salaries its agencies pay.
Associate software engineer, Acxiom: $73,000
Big data engineer, Hadoop, Acxiom: $133,000 to $135,000
Expert big data engineer, Acxiom: $156,000 to $165,000
Principal infrastructure architect, Acxiom: $190,000 to $210,000
Software engineer, Acxiom: $90,000 to $95,000
Solutions developer, Acxiom: $85,000 to $97,000
Senior software engineer, Acxiom: $115,000 to $175,000
Technical project manager, Acxiom: $105,000
Executive head of global strategy, Initiative Media: $300,000 to $350,000
Group director, communications design, Initiative Media: $190,000 to $210,000
Senior analyst, business intelligence and accountability, Initiative Media: $80,000 to $90,000
Marketing strategist, Initiative Media: $60,000 to $70,000
Account director, IPG Health: $126,000 to $146,000
Art director, IPG Health: $85,030 to $95,030
Senior analyst, client finance, IPG Heath: $77,728 to $87,000
Senior copywriter, IPG Health: $92,012 to $111,000
Senior editor, IPG Health: $97,000 to $107,000
Medical strategy director, IPG Health: $155,000 to $175,000
Product manager, MRM: $90,000 to $110,000
Project manager, MRM: $75,000 to $95,000
Senior analyst, MRM: $85,000 to $105,000
Executive vice president, global executive creative director, McCann-Erickson: $350,000 to $450,000
Executive vice president, executive account director, McCann-Erickson: $420,000 to $470,000
Senior client financial analyst, McCann-Erickson: $81,545 to $101,545
Senior producer, McCann-Erickson: $120,000 to $140,000
Senior vice president, group account director, McCann-Erickson: $185,000 to $205,000
Executive creative director, R/GA: $300,000 to $400,000
Executive strategy director, R/GA: $275,000 to $295,000
Director of engineering and database management, Universal McCann Worldwide: $150,000 to $160,000
Global chief product officer, Universal McCann Worldwide: $400,000 to $450,000
Manager for performance media and measurement, Universal McCann Worldwide: $92,000 to $102,000
Senior analyst, decision science, Universal McCann Worldwide: $80,000 to $100,000
Dentsu Global paid six figures for many of its new hires at its Merkle data unit
Dentsu is headquartered in Japan and employs around 72,000 people globally, according to its website. Here are some the salaries its agencies pay in the US.
Analytics and reporting manager, Dentsu International: $152,115
Director, experience analytics, Dentsu International: $180,000
Innovation director, Dentsu International: $160,000
Manager business analyst, Dentsu International: $80,000
Product director, Dentsu International: $160,000
Salesforce technical architect, Dentsu International: $178,327
Senior associate, analytics, Dentsu International: $85,000
Senior vice president, productivity management lead, Dentsu International: $245,000
Vice president, productivity management lead, Dentsu International: $206,742
Head of engineering, Merkle: $210,000
Analytics senior Manager, Merkle: $152,250
Analytics senior associate II, Merkle: $104,500
Analytics, lead analyst, Merkle: $106,903
Analytics, senior manager, Merkle: 152,250
Analytics manager, Merkle: $109,000
Architect, data management senior manager, Merkle: $156,301
Associate director, data science, Merkle: $133,900
Audience platform lead, Merkle: $143,329
Developer manager, Merkle: $139,795
Development director, Merkle: $164,800
Director, attribution analytics, Merkle: $185,373
Director, experience analytics, Merkle: $152,250
Lead analyst, Merkle: $115,000
Media analytics, lead analyst, Merkle: $109,725
Salesforce technical director, Merkle: $253,881
Senior analyst II, media analytics, Merkle: $75,000
Senior director, analytics, Merkle: $200,000
Senior director, customer strategy, Merkle: $175,907
Senior QA automation developer, Merkle: $84,150
Havas paid analysts upwards of $55,000
Havas is part of the French media conglomerate Vivendi. The company employs more than 22,000 in more than 100 countries, according to its website. Here are some salary listings for its agencies:
Analyst, analytics, Havas Media: $70,000
Analyst, intelligence strategy, Havas Media: $55,000
Associate, connections planning, Havas Media: $48,000
Associate, digital investment, Havas Media: $55,000
Buyer, digital investment, Havas Media: $70,000
Planner, connections planning, Havas Media: $75,000
Specialist, data engineering, Havas Media: $80,000
Supervisor, data engineering, Havas Media: $125,000
Group creative director, Havas Worldwide: $240,000 to $260,000
Junior art director, Havas Worldwide: $65,728
Junior designer, Havas Worldwide: $50,000
Patrick Coffee and Lindsay Rittenhouse contributed to earlier versions of this list.
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