Using ChatGPT in your business is like having an enthusiastic intern 24/7, ready to diligently follow instructions and produce the goods. You’ll learn pretty fast that the strength of the answers is directly proportional to the strength of your prompts. Prompting is a skill to take very seriously. But there’s something better than learning how to prompt ChatGPT yourself and that’s getting your team to use it effectively.
Share these five essential ChatGPT prompts with your sales and marketing team members, so they can get more done in a shorter space of time. With the hours they save, the best team members will find ways to add even more value.
ChatGPT prompts for entrepreneurs and their marketing teams
Make a plan to achieve a marketing objective
If they know the overall goal of the campaign, but don’t have the plan to make it happen, this prompt will help your team members know exactly what to do. AI business consultant Damian Sebastian uses this prompt to create a game plan for any area, from the perspective of a specific role, perfect for a team member working in marketing.
“My objective is [describe your objective]. My role is [describe your role in relation to this objective]. Give me a detailed weekly action plan, spanning [number of weeks], that I can execute to achieve the objective. Put the outputs in a table by week and allocate how long each task should take.”
He suggested adding this follow up item for any action items that need explaining, to fill in any knowledge gaps. “Can you teach me the essentials of what I need to know for the action item [specific action item]?”
Improve communication with prospects
When you receive enquiries through your site, you want to respond in the optimal way. But how do you systemize this when every enquiry is slightly different? Maurizio Petrone from PressHERO.io uses this prompt to improve communication with prospective clients.
“I received this inquiry from a prospective client: [paste prospect’s message]. Assume the role of a sales expert with the goal of helping me maximize conversions, and help me improve this draft response to be [describe the edits required, for example more friendly, persuasive or compelling]: [your initial brief draft].”
Petrone added that, “You can use the same technique to improve your communication with active clients. “Sometimes, when I am undecided on what to say, I ask ChatGPT to list the pros and cons of each choice in the context of client relationship management. This approach has effectively guided my decisions in this area”. He concluded that “ChatGPT has enhanced my company’s ability to cultivate and sustain productive relationships with both prospective and active clients.”
Find peripheral topics for SEO
SEO is being revolutionized by AI and it’s still one of the best ways to generate qualified inbound leads. When building out the content on your site, the trick is to write about topics valuable to your audience that don’t directly sell. Kevin Hwang from UltimateKilimanjaro.com has a way of using ChatGPT to do just that. He uses this prompt to generate peripheral content for even a well-ranked website in any space.
“I have a business that sells [describe your product or service]. What are 50 popular and relevant topics I can write about that will attract lots of traffic on Google, but are not directly about [product or service] itself? List the topics in bullet point form, and include two potential article headings for each one, that are optimized to generate interest.”
Hwang added that, “once you select the best topics from the list, you can continue using ChatGPT to write the content for you.” He said, “But while ChatGPT provides the framework, only additional research and personalization will make it a valuable piece of content.” When you find a title you like, add further prompts to ask for an article structure and then request drafts for paragraphs underneath each subheading.
Generate viral social media content ideas
Use ChatGPT to launch a social media marketing campaign, even if you’re not familiar with the specific platform yourself. Katie Matthews from Legacero.com uses this prompt to come up with ideas for viral Tiktok videos to promote her product, but you can apply it to the social network of your choosing.
“You are a leading expert on viral marketing. Act as a highly paid consultant to clients looking to build their business and market their products on [TikTok]. I am your client, and my product is [describe your product] for [describe your ideal customer]. Come up with a list of 25 [TikTok video] ideas I can make that have a high chance of going viral, that are directly relevant to my product and the ideal customer who may purchase it.”
Matthews added that, “as a small business owner in the pre-revenue stage, I don’t have a dedicated marketing department and I’m also not TikTok’s main user demographic. ChatGPT has taken away a lot of the intimidation factor of getting started on TikTok, saved me hours of time, and come up with ideas I never would have come up with on my own.”
Prepare for sales calls
The faster you can build a rapport with potential clients, the faster they will sign up to work with you. Markus Seebauer from Gateway Translations Inc uses this prompt as a conversation starter for sales, to strike the right chord from the word go.
“Act as an expert in the [your client’s industry type] industry. Share real-life challenges that a company doing [type of work they do] in this industry can face, and how my company, that provides [describe the service or product your company offers] can play a pivotal role in overcoming these issues. List three things I should include in my conversation with them.”
Seebauer added that, “You can leverage the suggested prompt to better understand a client’s industry, which will demonstrate value and foster stronger relationships.” Speaking the lingo of your prospects and empathizing with their challenges on a deeper level will position you as the people to solve all their problems. Empower your team to take this responsibility on with pride.
5 ChatGPT prompts to share with your team
Equip your team to make use of the world’s most prominent LLM. Make a solid plan to achieve any objective conceivable, improve communication with your prospects from their initial enquiries, and find peripheral topics for SEO-focused content. Generate video ideas for your next TikTok campaign and prepare for sales calls that resonate deeply with a potential client. Get your team members motivated to outproduce and outperform, for the benefit of their careers and your company.
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