Spotify has exploded as a leading podcasting platform for creators, and this year, 35,000 podcasters charted for the first time on the platform.
The week of January 29 brought more new podcast creators to the platform than any other week this year, according to Spotify.
For the first time, the company is revealing the top 15 rising podcast creators on the platform. The list shared exclusively with Business Insider includes “The Basement Yard” from internet creator Joe Santagato and the business news show “Morning Brew Daily” from the newsletter publisher Morning Brew.
“Spotify has been our fastest-growing platform by far this year,” said Toby Howell, cohost of “Morning Brew Daily.” “We hosted an in-person meet-up for our listeners a few months ago and I was pleasantly surprised by how many of them found us organically via Spotify’s discovery features.”
The most popular podcasts on Spotify overall in 2023 were “The Joe Rogan Experience,” which topped the Spotify charts for the fourth consecutive year; “Call Her Daddy,” “Huberman Lab,” “Anything Goes with Emma Chamberlain” and “On Purpose with Jay Shetty.”
To continue its push into the podcasting space, Spotify is releasing a “Wrapped for Podcasters” experience this year for both fans and creators, alongside its 2023 Wrapped music campaign.
Podcast creators can access the “Podcaster Wrapped” experience through the Spotify for Podcasters dashboard, which will display new data including a creator’s most-talked-about episode and their fans’ favorite genres of podcasts and music.
It’s one of several recent features the company has added to the podcaster dashboard, including video tools.
“We love Spotify’s new video features as they have quickly become one of our top audio platforms and programmatic ad revenue streams,” said Andrew Santino, cohost of “Bad Friends.”
Here were the top 15 rising podcast creators on Spotify in 2023, according to data from the platform:
1. “This Past Weekend with Theo Von,” where the stand-up comedian talks about current events and interviews guests.
2. “Huberman Lab,” a science and health show hosted by Dr. Andrew Huberman.
3. “The Psychology of your 20s,” a self-help show hosted by Jemma Sbeg.
4. “Shawn Ryan Show,” hosted by a former US Navy SEAL and CIA contractor.
5. “Bad Friends,” a weekly show hosted by comedians Andrew Santino and Bobby Lee.
6. “Aware & Aggravated,” a weekly self-development podcast.
7. “Matt and Shane’s Secret Podcast,” hosted by comedians Matt McCusker and Shane Gillis.
8. “The Basement Yard,” a weekly comedy podcast hosted by creator Joe Santagato.
9. “Dumb Blonde,” a comedy and lifestyle show hosted by Bunnie DeFord, also known as Bunnie XO.
10. “Just B with Bethenny Frankel,” a business and lifestyle podcast.
11. “The Diary Of A CEO with Steven Bartlett,” where UK entrepreneur Steven Bartlett interviews other CEOs and professionals.
12. “Modern Wisdom,” a self-help podcast hosted by Chris Williamson.
13. “The Viall Files,” an advice and relationships show hosted by “The Bachelor” star Nick Viall.
14. “PBD Podcast,” a self-help podcast hosted by entrepreneur Patrick Bet-David.
15. “Morning Brew Daily,” a business news show by the newsletter publisher Morning Brew.
Insider Inc. acquired a majority stake in Morning Brew in 2020.
Read the full article here