Elvis Presley’s music is making major moves on the Billboard charts this week as millions of Americans continue to enjoy his holiday classics, with “Blue Christmas” leading the way. The late rocker’s catalog is experiencing a surge in consumption, propelling Presley to return to several rankings and even reach one for the first time.
The Classic Christmas Album, featuring some of Presley’s timeless holiday hits, makes a notable debut on the latest Top Streaming Albums chart. The set starts at No. 45 on the 50-spot tally, which ranks the most-streamed full collections in the U.S. each week.
The entry marks a historic moment as Presley reaches the Top Streaming Albums chart for the first time in his illustrious career. Even decades after his passing, the iconic singer continues to make new appearances on Billboard tallies, showcasing the enduring popularity of his music.
It’s not surprising that Presley has only now entered the Top Streaming Albums chart, given that his prolific career predates not only streaming platforms but also the internet itself. Additionally, Billboard introduced this particular ranking only recently, making it a fitting opportunity for the late legend’s inclusion.
The surge in popularity of The Classic Christmas Album aligns with the seasonal trend, as many Americans turn to holiday music in late November and December. It is common for superstars like Presley to witness a resurgence in consumption of their Christmas hits during this festive period, both in terms of sales and streams.
In addition to its debut on the Top Streaming Albums chart, The Classic Christmas Album achieves noteworthy success on other Billboard charts this week. The title climbs to No. 53 on the Billboard 200, a significant jump from its previous position at No. 115 last week. According to Luminate, the title shifted an impressive 19,000 equivalent album units in the past tracking period.
Presley’s holiday title continues its triumphant ascent on other lists as well, breaking into the top 10 on the Top Rock Albums ranking. Soaring from No. 18 to an impressive No. 8, it also makes a strong push on the Top Rock & Alternative Albums chart, just missing the highest tier, instead settling at No. 11. The set will likely secure a spot in the top tier in the coming weeks.
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