Taylor Swift is no stranger to dominating the Billboard charts, establishing herself as one of the most successful names of all time on some of the industry’s most important rankings, including the Hot 100. It’s become routine for the singer to not only appear on the tally regularly, but to see her new releases swiftly ascend to the competitive list.
This week, Swift debuts a new song on the Hot 100. While this may not be groundbreaking for the superstar, the success of her latest hit is indeed different—and its rapid ascent is especially impressive.
Swift arrives on the latest edition of the Hot 100 with her new tune, “You’re Losing Me.” The singer surprised fans with the release, following Spotify’s naming her the most-streamed artist in the world in 2023. Although the track had previously been featured on a physical-only deluxe edition of her 2022 album Midnights, its digital release sparked a surge in popularity. “You’re Losing Me” opens at No. 46 on the Hot 100.
What makes Swift’s new Hot 100 win special is the speed at which it arrived on the tally. The song was digitally released on November 29, a Wednesday, with the tracking week for the Billboard charts beginning on Friday and concluding at the end of the day on Thursday. Typically, songs and albums need a full seven days to accumulate streams, sales, and radio airplay to chart.
Despite having only about two days for fans to consume the song, it entered inside the upper half of the most competitive ranking, instantly becoming a significant win on the Hot 100.
The immediate success of “You’re Losing Me” is attributed largely to its particularly strong sales. The tune sold 19,000 copies in just two days, according to data shared by Luminate. This substantial figure propelled it to No. 1 on the Digital Song Sales chart.
While Swift doesn’t struggle to land new hits on the Billboard charts, the quick success of “You’re Losing Me” remains noteworthy. At this point in her career, the Grammy winner can score a hit at any moment, even with a track that superfans have already heard, and all in less than half a tracking frame.
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