- Amazon has made several attempts to enter physical retail.
- Eventually, many of these concepts have failed or at least faltered.
- Here’s a timeline of Amazon’s retail attempts.
Even the most powerful companies stumble.
Amazon is the world’s largest online retailer, with $514 billion in revenue. This year, Amazon surpassed UPS and FedEx as the biggest delivery service in the US, according to the Wall Street Journal.
Yet, the company has struggled to find its place in physical retail. Many of its efforts to bring customers in-store with concepts like bookstores and style were short-lived.
Here is a timeline of the company’s retail failures or at least blunders.
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