Plant-based food is everywhere. And some of America’s most well-known supermarket staples are now offering vegan options. In June 2023, Kraft riffed on their beloved Kraft singles with a new line of NotCheese slices, chickpea and coconut oil, pre-sliced plant-based cheeses designed to replicate its dairy counterpart. Now, another American household item is getting vegan makeover.
Kraft Heinz just announced Oscar Mayer’s first ever plant-based offerings. Teaming up with venture TheNotCompany, Oscar Mayer’s NotHotDogs and NotSausages promise the savory and smoky experience that Oscar Mayer fans have known in meat products for over 140 years.
“At The Kraft Heinz Not Company, our goal is to create mouthwatering, plant-based foods that are delicious and accessible for everyone – from the devoted vegan to the plant-based curious,” said Lucho Lopez-May, CEO of The Kraft Heinz Not Company. “We know people are hungry for plant-based meat options from brands they know and trust. In launching the joint venture’s first product in the plant-based meat category, we saw an opportunity to satisfy these consumer cravings, leveraging NotCo’s revolutionary AI technology and the power, equity, and legacy of the Oscar Mayer brand.”
The plant-based market in the United States is projected to skyrocket from $8.3 billion in 2023 to $19 billion by 2030 and The Kraft Heinz Not Company plans to scale into additional categories and recently began its international expansion.
Oscar Mayer NotHotDogs will be available in bun length, and Oscar Mayer NotSausages will be available in Bratwurst and Italian sausage flavors. The products will roll out at national retails later this year, just in time for grilling season.
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