- It’s been a tough year so far for Apple, so what better time to try to get you to buy a new iPhone?
- The company has launched a new comparison tool to try to convince you to upgrade your device.
- It lets you compare phones from the iPhone 11 and 12 lineups to the current newest, the iPhone 15 lineup.
A new tool from Apple might just do a better job than the company’s ads when it comes to convincing you to upgrade your iPhone.
Apple’s “Reasons to Upgrade” online tooltool lets you compare older devices from the iPhone 11 and 12 era to its latest offering, the iPhone 15 lineup.
A comparison between the base model iPhone 11 and base model iPhone 15, for example, points out that the newer device’s camera captures up to four times the resolution, includes a chip with a GPU up to 60% faster, and features like Dynamic Island and an OLED display, among other things.
The new tool doesn’t include the iPhone 13 and 14 lineups to compare to the iPhone 15 lineup. (Of course, those two older lineups aren’t as different from the iPhone 15 as the 11 and 12 are.)
The iPhone 13 and 14 lineups, however, are included in Apple’s other comparison tool, which also includes several other devices from significantly older generations to compare.
Given Apple’s rocky start to this year, it’s not surprising the company might want to drum up more iPhone sales.
Apple has also seen a reported drop in iPhone sales in one of its biggest markets, China, so much so that it was reportedly unseated as the country’s best-selling smartphone maker.
Last week, the US Justice Department and 16 attorneys general sued Apple, alleging that the company used anticompetitive practices to illegally maintain a smartphone monopoly by “delaying, degrading, or outright blocking other technology in the smartphone market.”
Weeks prior, the European Commission hit the company with a fine of 1.8 billion euros, or roughly $1.95 billion, saying Apple “applied restrictions on app developers preventing them from informing iOS users about alternative and cheaper music subscription services” available outside of the App Store.
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