- German grocer Aldi is planning to add hundreds of stores to the thousands it already has in the US.
- The chain focuses on keeping costs and prices low, making it popular as food remains pricey.
- I visited an Aldi store to see why the supermarket brand is expanding so fast.
Aldi just keeps growing.
The German discount grocery chain already has thousands of stores in the US. Now, Aldi is planning to open 800 more locations over the next four years, bringing its store count in America to 3,200.
Aldi says it keeps prices low through its cost-limiting business model, which relies on selling lots of store-brand goods and asking employees to hop between ringing up customers and organizing stockrooms.
It’s a pitch that has attracted many consumers as food prices have risen over the last few years.
I decided to head to an Aldi store in Maryland, near Washington, DC, to see what it’s like to shop at the fast-growing supermarket. I also contacted them for comment but Aldi didn’t immediately respond to Business Insider.
Here’s what I found.
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