DoorDash’s 10-year march to dominance, from its start in a Stanford dorm room to knocking out Grubhub for No. 1 delivery app

News Room
  • Ten years ago, DoorDash launched a local delivery service from a Stanford dorm room. 
  • The startup clawed its way past rivals like Grubhub to become the No. 1 food delivery operator in the US.
  • Here are 10 big milestones for the on-demand delivery provider of groceries and restaurant meals. 

When Stanford students Tony Xu, Evan Moore, Stanley Tang, and Andy Fang launched Palo Alto Delivery in 2013, they envisioned a business that would deliver merchandise and food from local restaurants and retailers. They pinned flyers to student-housing bulletin boards to promote the on-campus delivery business.

The company soon renamed itself DoorDash. 

“Ultimately, our vision is to build the local, on-demand Fedex,” DoorDash wrote in an October 2013 Medium post. 

Ten years later, the delivery company founded in a Stanford dorm room is a juggernaut in the $123 billion food-delivery space, with more than 500,000 stores on its app, and a market cap of more than $30 billion. The company started with food delivery but has since expanded to offer on-demand delivery of groceries, beauty supplies, and convenience store goods. 

It competes with Grubhub, Uber Eats, Instacart, and rapid-delivery players like Gopuff. 

To mark the company’s 10th anniversary, Insider has put together 10 of the delivery operator’s most significant milestones. 

 

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