The history of Skims: Kim Kardashian’s wildly popular $4 billion shapewear line

• Skims, the shapewear brand that Kim Kardashian owns, is worth $4 billion.
• The brand sells undergarments and apparel in sizes from XXS to 5XL.
• The company became popular through influencer marketing and Kardashian’s social-media expertise.

Kim Kardashian is worth an estimated $1 billion, thanks in part to her thriving business empire.

One of her companies, the shapewear brand Skims, just raised a $270 million funding round that valued the brand at $4 billion, The New York Times reported. She also launched the beauty-and-fragrance brand KKW, the skincare brand SKKN, and the private-equity firm SKKY Partners.

For the uninitiated, here’s how Skims became the most revolutionary thing to happen to shapewear since Spanx.