Peter Done is Group CEO and founder of business services specialist Peninsula Group.
Innovation drives every company into existence. Think about it. If you own a business, there was once a time when it was merely an idea in your mind—a problem you wanted to solve, an opportunity ripe for taking.
It’s what brings new or startup businesses to life. Yet, in more established firms, I’ve found that innovative thought often starts to stagnate. After all, those “trial and error” days are long behind you; you’ve already identified what works and what doesn’t.
But innovation is vital for progression and growth. Employees could be bursting with ideas to do things differently but feel unable to share them. With 50% of employees reluctant to speak out at work, there’s a high chance your workforce is concealing problems within your business, leaving you unable to make meaningful changes.
If your business is flat-lining due to a lack of change, it could be down to an anti-innovative culture. Here are some reasons why this may be happening.
1. Staff Who Fear Getting It Wrong
It may sound obvious, but if you don’t champion innovation, you won’t see it. Sometimes, an employee might have an idea with potential, but it may be the wrong time or situation to progress it. That doesn’t mean it’s a “bad” idea, and you should reiterate this to your staff.
Managers who quickly shoot down ideas with no explanation might leave staff feeling dejected or, worse, humiliated. So, make it clear you welcome any ideas. If an idea isn’t viable for whatever reason, it’s essential to praise employees who put forward suggestions. That way, you don’t deter them from suggesting other ideas in the future.
When staff feel empowered to voice their thoughts without fear of embarrassment, they will. Here are some ways you can encourage your staff to speak out.
• Ask employees for their opinion regularly. This shows you value their input, giving them more confidence.
• Create an outlet for innovation. Make time for regular team brainstorming sessions to normalize the concept of sharing ideas.
• Remain factual and objective if you need to explain why an idea may not work. This helps the employee understand why their idea isn’t achievable instead of thinking you’re biased against them.
• Always remain positive and appreciative of any ideas.
• Introduce an incentive to encourage innovation. I tend to use several, including annual global awards to recognize employees who go above and beyond and rewards for employees who receive super feedback from our clients.
2. A Lack Of Cross-Departmental Collaboration
Think back to when a successful idea came to fruition. It’s likely that you were in a group bouncing off each other and building on one another’s contributions. This kind of back-and-forth is absolutely crucial when it comes to fostering an innovative workforce.
Some employees are creative. Others are pragmatic. You should hire a wealth of different people with unique specialties.
For example, customer service teams identify consumer issues that require a solution. Marketing teams use their creativity to bring the solution to life. And technical workers take that concept and hardcode it into reality.
Bringing these teams together opens up a whole world of opportunity. That’s because it helps employees understand any blockers or limitations, uncovering possibilities they didn’t even realize were feasible.
However, when teams are siloed, their knowledge remains limited. When employees don’t understand the scope of what’s achievable within the business, they’re unable to make significant suggestions.
Make sure you harness the power of collaboration and, crucially, make time for it. Schedule meetings for different departments to each share insights and progress.
3. An Overly Cautious Mentality
An uninspired workforce might well trickle down from senior stakeholders and their desire to cling to the status quo. After all, if your business is already successful, you could be wary of introducing change, which could potentially undo that.
However, not implementing change is dangerous in itself. If you’re unwilling to adapt to emerging problems or opportunities, you risk losing out to a competitor who does.
To avoid sinking into the status quo, I believe that it is important to reconsider the way you approach change. Instead of waiting until you can’t afford to change, try to pre-empt it by forecasting and keeping up with current trends.
To do this effectively, consider carrying out user testing, audience surveys, strategy sessions and data analysis. This should give you both qualitative and quantitative data to support any changes you make. This way, you’ll have the confidence to roll out new ideas, knowing you have the insights to back them up.
4. Toxic Positivity
Positivity at work is essential. Yet toxic positivity arises when we become averse to any difficult conversation. When this happens, it can stifle critical thought and meaningful feedback.
Many of us have seen the damaging impact of this culture. For example, Canada recently incurred significant expenses in rectifying the flawed Phoenix pay system, which was mainly attributed to a culture that “does not reward those who share negative news.” If we gloss over failures or mistakes, how will we learn from them? If we ignore our issues, how will we move past them?
Change arises when we ask what we can do differently. And often, the most significant changes launch off the back of a deep-rooted problem. But if you’re too afraid to acknowledge these for fear of upsetting others, these problems will continue to hold your business back.
You want employees to feel comfortable expressing their reservations. Employees should feel that they are able to push back or challenge an existing process.
So, encourage those not-so-positive conversations. Take the time to unpack any mistakes. And be open to discussing where you have failed. Because even though it might be hard to hear, it could also hold the key to a world of innovation.
In the end, fostering an innovative culture involves creating a safe space for sharing ideas. I believe that by encouraging open dialogue, breaking down silos and valuing constructive feedback, you can unlock your team’s full potential.
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