- Firms with 25 or fewer workers and annual revenue below $10 million form the PR industry’s backbone.
- For clients, boutiques can offer low costs and senior-level attention.
- Insider identified 15 top boutique PR firms across categories, including finance, tech, and luxury.
Huge public-relations conglomerates such as Edelman are shedding staff as economic headwinds force clients to slash budgets.
But smaller firms, with leaner payrolls and nimbler structures that better suit a rocky business climate, are hiring, executives told Insider.
While big brands once shunned small shops in favor of giant firms, that’s changing as digital capabilities level the playing field — and smaller agencies get more adept at scaling up or down as needed.
In a sign of strength for independents, several PR executives have lately left bigger firms to start their own agencies, including Collected Strategies, SolComms, and GO PR.
Insider identified 15 top boutique PR firms across the US, based on their clients and influence. To choose the firms on this list, we spoke with journalists, clients, in-house PR pros, and owners of larger agencies who often work with boutique firms.
The PR industry’s professional associations do not have an official definition of “boutique” or a tally of smaller firms. We limited our selection to independent firms that are still led by their founders, have 25 or fewer employees, and bring in up to $10 million in revenue annually.
Scroll down to read the list, in alphabetical order.
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