Dell Technologies Chief Marketing Officer Allison Dew is set to exit the company, Business Insider has learned.
Dew told colleagues earlier this month in an email that she is planning her retirement from Dell. Her final day at the company will be on March 31.
A Dell spokesperson confirmed the news and said the company thanked Dew for all she accomplished in her time there.
“I decided it was time for me to retire. After sixteen years at the company, it was not an easy decision; I will miss the energy of this team and our mission,” said Dew in the email to colleagues, a portion of which was shared with Business Insider. “Also, I have much to look forward to. I’m going to pursue long-delayed creative projects.”
A longtime Dell executive, Dew became the company’s chief marketing officer in 2018. Before that, she led marketing for Dell’s client solutions group. Prior to joining Dell, she held marketing leadership roles at Microsoft and previously had worked at advertising agencies.
In company filings, Dell has credited Dew with leading its “marketing transformation,” by placing an emphasis on data-driven marketing, a greater understanding of customers, and more integrated planning.
The Dell spokesman confirmed Dew will be replaced by Geraldine Tunnell, another Dell marketing veteran, who most-recently held the position of senior vice president of marketing.
Dell spent $1.1 billion on advertising costs in the fiscal year ended February 3, 2023. The company is next due to report earnings on Thursday.
Last year it launched a global campaign in partnership with Intel, “Welcome to Now,” which showed how new technologies can help aid the conservation of the Great Barrier Reef and transform the shopping experience. It worked with the WPP agency VMLY&R on the ads.
The company also invests heavily in sponsorships, through partnerships with McLaren the PGA Tour.
More recently Dell has been looking to capitalize on the AI wave. On Monday it introduced a lineup of what it described as commercial AI laptops and mobile workstations.
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