Getting 1 million YouTube subscribers is a huge milestone, and, in practical terms, it often means a creator can earn a full-time living from the platform.
YouTube creators earn money a number of ways, but money from the ads that play in their videos usually constitutes a big chunk of their income. How much does YouTube pay for 1 million subscribers? Finance creator Nate O’Brien said that as a YouTuber with 1 million subscribers he earned $440,000 in a year from the platform. He shared that he was earning between $14,600 and $54,600 per month.
Read a full breakdown of how much money O’Brien makes per month and his strategies
Another YouTuber, lifestyle creator Tiffany Ma, was earning up to $11,500 a month from ads on her videos, she previously told Insider.
Read about how much money Ma earns per month and how she grew her channel
To start earning money directly from YouTube, creators must apply for the Partner Program and meet a threshold of 500 subscribers, three public uploads in the last 90 days, and either 3,000 watch hours in the past year or 3 million YouTube shorts views in the last 90 days. Once accepted, eligible creators can earn money from features like channel memberships, Super Chat, Super Stickers, Super Thanks, and the ability to promote their own products with YouTube Shopping.
To start earning money from YouTube AdSense, creators in the program must have 1,000 subscribers and 4,000 watch hours in the past year. For every 1,000 ad views, advertisers pay a certain rate to YouTube. YouTube takes 45% of the revenue, and the creator gets the rest.
Two key metrics for earning money on YouTube are the CPM rate, or how much money advertisers pay YouTube per 1,000 ad views, and RPM rate, which is how much revenue a creator earns per every 1,000 video views after YouTube’s cut.
Some subjects, like personal finance and business, can boost a creator’s ad rate by attracting lucrative advertisers. But while Ma’s lifestyle content makes less money, she’s perfected a strategy to maximize payout.
“To really optimize your audience, I think YouTubers should definitely put three to four ads within a video,” Ma said.
The money made directly from YouTube is a key pillar of many creators’ incomes.
Here are eight exclusive earnings breakdowns in which YouTubers with 1 million followers or more share exactly how much they earn from the platform:
Read the full article here