- Instagram’s new text-based app, Threads, is now available for pre-order in the US App Store.
- The company invited some influencers to test out the app ahead of its official July 6 launch.
- Read the exact 4-page onboarding guide Meta sent select creators, which was shared with Insider.
Meta employees are hard at work onboarding creators and other public figures to its new text-based app, Threads, ahead of its official release later this week.
Instagram is inviting users by sharing access to an exclusive invite-only version of the app.
The app, which is similar to Twitter, will launch publicly Thursday. Threads hit US app stores on Monday night, but it is currently only available for pre-order.
Three influencer industry professionals told Insider that they received an early-access email from Meta this week inviting them to test Threads. The three spoke on the condition of anonymity to protect their relationship with Meta, but their identities are known to Insider.
Insider viewed screenshots of the email, as well as a four-page onboarding document that includes information on how to download a test version of the app for iOS and Android devices.
In the US, the App Store description for Threads currently reads:
“Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow. Whatever it is you’re interested in, you can follow and connect directly with your favorite creators and others who love the same things — or build a loyal following of your own to share your ideas, opinions and creativity with the world.”
Influencers like Connor Franta (4.8 million YouTube subscribers) and VaynerMedia cofounder and CEO Gary Vaynerchuk — better known online as Gary Vee — have already posted to the pre-release version of the Threads app, according to a screenshot of the app’s homepage viewed by Insider.
Instagram has reportedly been recruiting celebrities like Oprah, as well as influencers, throughout the past few months as it geared up to launch its Twitter-rival.
Meta did not respond to Insider’s request for comment.
Here’s a look at the exclusive 4-page document:
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