- The creator economy buzz has simmered down but some startups are still catching investors’ attention.
- Insider asked over a dozen VCs and angel investors to share which startups are on their radar.
- Here are 14 startups to watch in the creator economy as 2023 comes to a wrap.
Yes, the buzz around the creator economy has fizzled out and consolidation has swept through the industry, but some startups are still catching the attention of investors.
Insider asked more than a dozen venture capital and angel investors specializing in the creator economy, from firms including Hustle Fund, Lightspeed Venture Partners, and MaC Ventures, about the creator startups they think are most promising this year. We asked each investor for one startup they’ve invested in and one they have no financial stake in.
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From Beehiiv, a newsletter platform founded by ex-Morning Brew staffers, to Whop, an e-commerce platform for digital goods, investors have their eyes on startups that are offering business-building and content-creation tools for creators.
Several investors also named startups that have been on Insider’s previous lists. Here are the buzzworthy alums that received shoutouts:
- Patreon, a very popular subscription and membership tool for creators
- Karat, a financial institution focused on serving creators and known for its black card
- Beacons, a link-in-bio platform
- Spotter, which buys creators’ YouTube back catalogs
- Rella, a tool for streamlining content creation and business management founded by creator Natalie Barbu
To keep this list fresh, we excluded startups that have been featured in our previous lists.
Here are 14 more promising creator startups to watch in 2023 and beyond, listed in alphabetical order:
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