- Women are making waves in the male-dominated sports media industry.
- Female execs are capitalizing on trends and innovating in new ways.
- Insider identified the top 28 women execs in sports media who are innovating and shaping the industry.
When Insider published a list of the top execs in sports media in 2022, most of them were men, as are many leaders in the industry.
But in the male-dominated worlds of sports, sports business, sports tech, and sports media, there’s also a powerful cohort of women changing the business, and Insider has identified 28 of the most influential leaders in that group. They’re innovating in key areas, capitalizing on trends, and creating new opportunities for others to follow in their footsteps.
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You’ll find women in top roles at the media rights table — YouTube TV’s Lori Conkling was a key figure in the streamer’s NFL Sunday Ticket deal — and tapping into growing audiences and fandoms — Haley Rosen’s Just Women’s Sports grew from 155,000 to more than 900,000 TikTok followers in the past year.
Execs on this list also serve as mentors, lead teams mostly made up of women, and make a point of paying it forward to the next generation.
That investment in the future of women’s leadership in sports media is already paying off for rising stars like Olivia Hancock, a Gen Z entrepreneur making waves with her new college sports storytelling company ByUS Media, and Khristina Williams, the founder and face of Girls Talk Sports TV, a content hub for all things women’s basketball.
For this list, Insider focused on more established players — execs and influential higher-ups at prominent media companies, leaders at top tech companies shaking up the space, and founders who have built recognized and growing media brands.
We compiled the list based on nominations and recommendations from industry insiders that were vetted by Insider.
Here are the 28 leaders, organized alphabetically by media company:
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