- Verizon senior vice president of consumer marketing Nina Bibby is set to leave the company.
- A spokesperson confirmed she was due to return to the UK with her family.
- Her impending departure comes months after that of former Verizon CMO Diego Scotti.
Telecommunications giant Verizon is set to lose another senior marketer from its ranks, months after the its longtime CMO announced he was to leave the company, Insider has learned.
Verizon’s senior vice president of consumer marketing Nina Bibby has decided to leave the business to return to the UK, a spokesperson for the company confirmed. Bibby did not respond to a request for comment, sent via LinkedIn.
Arturo Picicci, Verizon’s vice president of mobile and home value propositions and execution, is set to assume Bibby’s responsibilities until the company appoints a successor, Verizon Consumer Group chief revenue officer Frank Boulben said in an internal email shared with Insider.
Bibby joined Verizon in December 2021 from the UK mobile network operator O2, where she held the CMO position for almost eight years and left following the company’s merger with Virgin Media.
At Verizon, she helped spearhead the launch of myPlan, a flexible contract where customers can pick from a range of perks like Walmart+ membership and a Disney bundle from $ 10 per month each. She also worked on marketing behind the launches of the Total by Verizon prepaid wireless service and its +play content platform.
Her departure leaves a wider gap in Verizon’s marketing organization following CMO Diego Scotti’s announcement in May that he would be stepping down this year after nearly nine years in the role, The Wall Street Journal first reported. Chief strategy officer and executive vice president Rima Qureshi stepped in to lead the marketing team on an interim basis. A new CMO has not yet been named.
Verizon Wireless has the biggest US customer base but it has been losing market share to the likes of T-Mobile and AT&T in recent years. It was the eighth biggest-spending advertiser in the US in 2022 with a total outlay of $3.5 billion, according to Ad Age. Last year, CEO Hans Vestberg also unveiled a program designed to reduce the company’s costs by between $2 billion and $3 billion by 2025.
Read the full email from Frank Boulben, chief revenue officer for Verizon Consumer Group, about Nina Bibby’s departure below:
Team –
Nina Bibby, SVP of Consumer Marketing, has decided to return to the UK with her family and will be leaving Verizon. We thank Nina for her great contribution and impact during her tenure, including the end-to-end development, oversight and launch of myPlan, an industry-first in this market.
Arturo Picicci will step in immediately as interim leader while we move quickly to name a successor.
You will continue to see regular updates on the latest organizational moves as they are finalized, including within the Growth & Revenue organization, on Inside Verizon.
Please join us in wishing Nina the best in her future endeavors.
Frank
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