- Threads, the latest app launched by Instagram, is one of the fastest-growing apps since its debut.
- Amid preparing to launch new features, Meta is offering tips to creators on what to post.
- The company is sharing content ideas, what creators have already posted, and other relevant info.
Threads, the latest app launched by Meta-owned Instagram, has hit 150 million downloads since debuting on July 5 and is one of the fast-growing apps. Despite its early success, Threads needs more content, and therefore, creators, to keep up its momentum.
From onboarding creators, to the Threads beta version ahead of release, to sharing a detailed 13-page onboarding document, Meta and Instagram staffers have been hard at work recruiting creators and their teams to join the new text-focused app.
Meanwhile, creators, as well as their talent managers and agents, have been waiting with bated breath on when the platform will introduce more features, like engagement analytics.
Although Meta hasn’t shared its timeline for new features, the company is currently sending more detailed information to talent management agencies about how to get their influencer clients integrated into the social media platform, according to two people who received similar emails from Meta with the guidance.
In the email, which was obtained by Insider, Meta outlines specific guidelines about posting on the app, including content ideas, existing features, examples of what creators are sharing, and other relevant information about Threads.
Here are six takeaways from the email:
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Make a splashy arrival by announcing you have joined the app. Instagram describes these as “epic entrances,” where creators are “leveraging” images and memes combined with “open-ended” questions to make their debut on Threads, according to the email. It also showcases examples, including posts from Netflix, actress Gabrielle Union, and the Backstreet Boys. Epic entrances are one of several “general content themes” the email outlines under a section called “What should I post on Threads?”
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Start a conversation. Whether by asking for advice or posing content-specific conversation starters like who celebrity chef Gordon Ramsey should cook with next, Instagram is pushing this form of interactive content. The email includes a tip on how to create a poll on Threads — which doesn’t yet have an official polling tool — by posting two images and using emojis as a way to vote.
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Challenges and contests are gaining traction. Follower challenges or contests, similar to those set up by creators like MrBeast and Matt Steffanina, are encouraged. One example from the email: “If I reach 100K followers, I’ll donate $100.”
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Content about Threads is thriving on … Threads. Oh, and puns are cool again. Meta also includes its own “Meta” pun in the email, prompting creators to “Get ~Meta~ About Being On Threads,” and post about the platform, per the email.
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Creators love Threads and Meta, according to Meta. In the email, Meta highlighted several examples of what its partners are posting on the Threads app, such as posts by lifestyle “creators wanting to get hired by Meta” and “lifestyle creators showing they are now using Threads more than IG.”
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Make the most of features that are already available. While the company is working to launch more features in the near future, the email highlights several tools already at the creators’ disposal to help make the platform engaging and a safe community. These features include the ability to attach up to 10 pieces of content, limit replies, and post up to five-minute-long videos.
The email also has a “top creators” section that highlights how some of the most influential voices in social media are engaging on the platform. The examples are categorized by the type of content like lifestyle, sports, and music and social impact, so that creators within specific niches can see what others in their spaces are posting about.
For one talent manager, who spoke on the condition of anonymity to protect their relationship with Meta, the most stand-out element of the message he received was how the company stressed at the top that it wants creators to “define their voice” on the app.
“I really liked how they phrased the email, especially the beginning because it showed that it’s less about competing with another platform like Twitter and more about helping creators discover even more opportunities,” the talent manager told Insider.
The manager also said some of the content ideas could set the groundwork for potential brand partnerships.
“The content ideas like watch parties and live commentaries are a great way for me as a talent manager to build relationships with brands that are on the platform,” the talent manager said.
Meta did not provide Insider with a comment for this story.
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