While Taylor Swift is currently engrossed in the promotion of her single “Cruel Summer” from her 2019 album “Lover,” she might already have her sights set on her next move. “Cruel Summer” gained unexpected popularity earlier this year and has now found its way into the top 10 of the Hot 100 chart, with a chance to rise even further. Amidst her focus on this catchy pop track, she might be secretly contemplating her next musical endeavor.
Whether Swift intends to release more singles from her latest album of original material, Midnights, remains unknown. Considering the series of events that have unfolded since the album’s late 2022 release, she might be considering a new release. One track in particular seems to be the front-runner for the next single release, and it’s a choice that would align perfectly with the superstar’s trajectory.
Hints have been circulating that “Bejeweled” is in the running to be chosen as the fourth official single from “Midnights,” although Swift hasn’t officially confirmed this speculation. If this turns out to be true, it would indeed be a strategic choice. Firstly, “Bejeweled” is already a hit in its own right. During the week of the album’s release, Swift dominated the entire top 10 of the Hot 100, with 10 tracks from the album making a splash. “Bejeweled” reached as high as No. 6 on the chart, leaving a promising runway for further ascent if selected as a single.
As Swift continues her journey on “The Eras Tour,” she has been captivating massive crowds with performances from “Midnights.” The U.S. leg has concluded, and the tour is currently making its mark in Central America. With “Bejeweled” making its appearance on the tour’s setlist, Swift has the opportunity to remind tens of thousands of fans each night of the song’s appeal. This live attention could translate into increased streaming numbers and purchases if Swift officially announces “Bejeweled” as her next single.
Speculations around “Bejeweled” being promoted as a single gained momentum just before Swift embarked on her six-night “residency” at Los Angeles’ SoFi Stadium. The venue’s official Twitter account shared altered images that hinted at something special. Notably, one teaser alluded to Swift’s announcement of her upcoming re-recorded album, “1989 (Taylor’s Version).” With this accurate prediction, the image in the same tweet referring to “Bejeweled” cannot be overlooked.
As Swift balances her tour efforts and pursues the No. 1 spot for “Cruel Summer” on the Hot 100, she is simultaneously working on another project. “1989 (Taylor’s Version)” is anticipated to drop in late October, and its promotional approach remains a mystery. It could potentially become her most successful re-release yet, generating a multitude of hit singles. In this context, the potential selection of “Bejeweled” as a single from “Midnights” could either complement or influence these upcoming plans. If Swift does decide to shift her focus back to “Midnights,” “Bejeweled” might prove to be an excellent choice for a successful single release.
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