Taylor Swift is gearing up for the release of her eagerly anticipated album, 1989 (Taylor’s Version), which is just over a month away from arriving. To celebrate and engage her fans, she’s launched an interactive puzzle campaign, leveraging the world’s most popular website in her her latest promotional plan.
In preparation for the release of 1989 (Taylor’s Version), Swift has introduced a series of 1989-themed word puzzles through Google. Fans can join in the fun by searching for “Taylor Swift” in the traditional Google search bar and then clicking on the blue vault icon that appears.
Google reveals that there are a total of 89 puzzles to be solved, an intriguing numerical choice, considering Swift’s penchant for numbers and coincidences. The company has announced that once 33 million puzzles have been completed worldwide, Swift’s vault will be unlocked, likely resulting in the revelation of the 1989 (Taylor’s Version) tracklist, including the highly anticipated “From The Vault” songs.
With Swift’s re-recorded albums, she not only reworks the original tracks that made her albums iconic but also treats fans to a selection of previously unreleased tunes, aptly labeled “From The Vault.” These tracks have garnered significant attention and have become some of the standout highlights of her re-recording project.
The teasing of the “From The Vault” songs began in tandem with the release of the Google puzzles and was shared on Swift’s Instagram. The singer posted an animated video, consistent with her past re-recordings, which teased the title of one of the unreleased songs. Fans have speculated that the song might be titled “Lust!” based on the revealed letters, although “Slut!” remains another possibility…even if it’s unlikely.
This innovative promotional rollout may be unconventional—and out of reach—for most artists, but it aligns perfectly with Swift’s interactive and fan-driven approach. Swift frequently drops hints and clues for her fans, and her collaboration with Google underscores that her upcoming era is set to be a massive event in the music world.
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