CAULIPOWER, the better-for-you brand that has been disrupting the frozen aisle with delicious, better-for-you, gluten-free innovations since 2017, has named veteran CPG executive, Tyler Ricks, as the new CEO of the company. Ricks joins CAULIPOWER from the beverage brand, Super Coffee. Ricks has been a member of CAULIPOWER’s Board of Directors since 2022. With his move to CEO, the company will now benefit from his extensive experience as a strategist and an operator. His appointment comes as the company commits itself to a new phase of growth building off the momentum created by nine new product launches in the last year. The brand will continue its mission to reinvent America’s favorite comfort foods, so consumers never have to choose between taste, health, and convenience.
“I’ve been fortunate enough to work with Tyler on CAULIPOWER’s board since 2022, so we’ve had many conversations about the company’s direction and absolutely share a vision of where CAULIPOWER can go from here. I built CAULIPOWER to $120m in retail sales and I am incredibly excited and proud that someone with his vast CPG experience will take the company forward into its next phase of growth. I am simply thrilled to partner with him on that journey,” said Gail Becker, Founder of CAULIPOWER. “Tyler’s exemplary leadership skills and experience are the perfect fit for CAULIPOWER and our next phase of growth driven by innovation. With his thirty years of experience across food and beverage, and half of that time focused on premium better-for-you brands, the company could not be in more reliable hands. I am absolutely thrilled to see what the future holds with Tyler on board. He is the best in the business.”
As the Founder of CAULIPOWER and board member, Becker will be working closely with Ricks and the entire team to continue to grow and scale the business daily. Becker’s area of focus has remained consistent and will continue in the areas of innovation, commercialization, brand strategy, retailer meetings and serving as the spokesperson for the brand.
“I’ve worked on a number of founder-based businesses, and I love having a dynamic, creative and authentic individual like Gail, as the face of the brand. Gail and I will work closely together along with the rest of the leadership team to ensure we maintain the brand mission, our product quality standards and our culture. Gail will be very involved in brand strategy, innovation & commercialization and supporting our sales team with our customers. The best way to do that is to partner with Gail as a key thought leader and member of our leadership team. Our executive team, 85% of whom are talented female leaders, bring different backgrounds and experiences to the party. My job as a leader is to harness that talent, get us marching in the same direction, break down barriers to the team’s success and try to stay out of the way.,”said Tyler Ricks, CEO, CAULIPOWER. “CAULIPOWER has already accomplished so much, but what excites me most is the future growth potential of the brand and leading this outstanding team.”
Classically trained in brand management, innovation and sales at PepsiCo, Ricks has previously been a leading executive and investor in the better-for-you food space helping companies like Plum Organics (acquired by Campbell’s), Bear Naked Granola (Kellogg’s), Yasso Frozen Greek Yogurt (Unilever), Wholesome Sweeteners (Whole Earth Brands), and others through dynamic growth periods and successful exits. Additionally, Ricks has held four CEO titles, 15 Board of Director seats, and invested in over 40 businesses. His experience ranges from leading pre-revenue start-ups to being the CEO for companies like Einstein Noah Restaurant Group – with 1,200 locations and $650M in revenue.
CAULIPOWER products can be found in 25,000 stores nationwide.
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