Bala joins Ralph Lauren in the reimagined Pink Pony Program and Collection bringing awareness to National Breast Cancer Awareness Month. Over the last 30 years, Ralph Lauren has been committed to raising awareness in the fight against cancer. The Pink Pony Initiative, the company’s worldwide initiative in the fight against cancer, supports programs for research, screenings, early diagnosis, treatment, education and patient navigation. Ralph Lauren’s 2024 Pink Pony campaign and collection aims to inspire consumers to be proactive about their health, including preventative cancer care with a new campaign entitled, “Live Well. Be Well.” Rooted in the spirit of an active lifestyle, the campaign spotlights the stories of cancer survivors including college lacrosse player Chad Palumbo, author and basketball player Ronnie Laughlin, U.S.boxer Daniel Jacobs, model and rock climber, Ash Foo, yoga teacher, Mary Lou Burkhardt and skate boarder Cade Thompson. Showcasing a holistic approach to healthy living and accessible wellness, these stories authentically reflect Ralph Lauren’s values of preventative care and community
Refreshed in a youthful and energetic new black and pink palette, the 2024 Pink Pony collection aims to engage the next generation of consumers and features a sporty selection of men’s, women’s, children’s and accessories including a limited-edition hard goods capsule with fitness equipment brand Bala. The Ralph Lauren Pink Pony x Bala capsule is an exclusive product line that blends iconic style with everyday movement–item powers wellness pursuits and bridges the gap between style, activity and cancer awareness. Made to encourage small, consistent steps toward a more active lifestyle for all, the line of accessible fitness products features the renowned Bala Bangles, a play mat, jump rope and boxing gloves.
“Sadly, breast cancer has impacted our immediate families and those within the broader Bala community. As a brand that primarily speaks to women, it’s an issue that is near and dear to our hearts. When Ralph Lauren approached Bala to be involved with the Pink Pony initiative, we jumped at the chance to help in any and every way we could,” shared Bala CEO and Founder, Natalie Holloway. “Our ambition was to offer a well-rounded assortment. We quickly honed in on Bala Bangles, The Jump Rope and The Play Mat. But together, we felt that something was missing. So we collectively decided to co-develop Boxing Gloves to complete the capsule collection. Ultimately, it’s one that’s more versatile than the sum of its part.”
In support of this year’s campaign, the Company will donate 100% of the purchase price from the sale of the classic Pink PonyTwill Ball Cap and the Pink Pony Cashmere Hoodie and 25% of the purchase price of all other products in the Pink Pony collection, including the Ralph Lauren Pink Pony x Bala capsule, to the Pink Pony Fund or to a network of international cancer charities. Within The United States, donations from Pink Pony benefit the Pink Pony Fund of The Ralph Lauren Corporate Foundation.All items will be available globally starting September 26th in select Ralph Lauren retail stores, on RalphLauren.com, at Macy’s and in select global wholesale stores.
“Ralph Lauren introduced the Pink Pony initiative nearly 30 years ago to raise awareness and take action in the fight against cancer. Cancer affects us all – whether we’ve battled it ourselves or supported someone who has – and this shared experience has shaped our longstanding commitment. This year, our Pink Pony campaign places an even greater emphasis on wellness, urging individuals to prioritize their health through preventative cancer care and adapting a healthier lifestyle through everyday movement,” said David Lauren, Ralph Lauren’s Chief Branding and Innovation Officer.
Throughout the year, the Company will feature a series of activations to raise awareness and funds for Pink Pony around the world, including in-store activations as well as integration in Ralph Lauren’s iconic sports partnerships like Wimbledon and the US Open. In celebration of Pink Pony, for the month of October, Ralph Lauren restaurants and Ralph’s Coffee shops globally will offer signature Pink Pony items with 100% of the purchase price going to support the Pink Pony Fund or a local cancer organization.The specially crafted dessert, the “Pink Grapefruit Tart with Acacia Honey Cream Filling & Champagne Sorbet” will be available atThe Polo Bar in New York , RL Restaurant in Chicago, Ralph’s Paris and The Bar at Ralph Lauren in Milan. Ralph’s Coffee shops around the world will offer a signature pink “Beet Latte” in addition to offering Pink Ralph’s Coffee logo sleeves on all drinks.The company’s flagship stores in New York, Chicago, Beverly Hills and Seoul will light up their facades in pink. As of today, Ralph Lauren opened The Ralph Lauren Center for Cancer Prevention att he University of Southern California, Norris Comprehensive Cancer Center (USC Norris) supported by a grant from The Ralph Lauren Corporate Foundation. USC Norris, a part of Keck Medicine of USC, will be the first Ralph Lauren Center for Cancer Prevention on the West Coast, deepening the company’ commitment to reaching more patients and communities that are fighting cancer byoffering preventative services, treatment options and hopes to build on existing services to increase access to high-quality cancer care, using a novel approach to patient navigation to bridge the gap between primary care services (education and screening) and specialty care services (follow-up screening and treatment).
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