While finding the perfect present for loved ones remains a tradition, an increasing number of consumers are turning the festive season inward—practicing “self-gifting.” A CivicScience survey shows that 32% of U.S. adults plan to buy themselves a gift during the holidays, a number that’s expected to grow.
One of the most delightful ways people indulge in self-gifting? Beauty advent calendars. Combining luxury, discovery, and daily treats, these festive calendars are perfectly aligned with the rising trend of treating oneself.
Why Self-Gifting Is on the Rise
The modern consumer’s desire to embrace self-care has transformed how we approach holiday spending. Francesca Damato, VP of Global Marketing at Origins, sees beauty advent calendars as the ideal self-gift:
“Beauty advent calendars offer a daily dose of indulgence, allowing people to enjoy moments of self-care and discovery during a busy season. It’s a gift that feels rewarding every day, making it perfect for those looking to treat themselves.”
In an era where time is precious, these calendars create intentional moments of joy—be it through soothing skincare rituals or the excitement of discovering a new product.
What Makes a Beauty Advent Calendar the Ultimate Self-Gift?
At the heart of their appeal is the balance between indulgence and practicality. For those looking to pamper themselves, beauty advent calendars check every box:
• Daily Treats: Each door hides a small luxury, from mini skincare saviours to full-sized hero products.
• Discover and Experiment: Calendars like Origins’ 2024 edition allow users to sample a curated selection of products, so for many, it’s an entry point into discovering new favourites.
• Stress-Free Gifting: Unlike single purchases, a calendar offers variety and versatility, catering to moods and needs throughout the holiday season.
“Self-gifting is about investing in yourself,” says Damato. “An advent calendar transforms holiday stress into a moment of self-love.”
The Art of Curating Joyful Moments
For brands like Origins, the key to an impactful advent calendar lies in curation. Damato explains:
“We design calendars to address winter skincare needs while creating a sense of festive wonder. Each product is thoughtfully chosen to soothe, hydrate, or revitalise—elements everyone craves during the holiday season.”
Origins’ 2024 calendar features a mix of travel-friendly staples, like the Checks and Balances Frothy Face Wash, alongside indulgent favourites, such as the Drink Up Intensive Overnight Hydrating Mask with Avocado & Glacier Water.
“Self-gifting is a way to indulge without guilt,” Damato adds. “It’s about celebrating yourself and the little rituals that make life more enjoyable.”
Why Self-Gifting Through Advent Calendars Makes Sense
For consumers, self-gifting is no longer a luxury—it’s a way to invest in well-being and make the holidays more meaningful. Beauty advent calendars, with their curated experiences and touch of surprise, make the perfect treat for anyone looking to embrace this trend. As Damato summarises:
“Self-gifting is about joy, discovery, and indulgence. Beauty advent calendars, like Origins’, capture that spirit perfectly. They remind us that during a season of giving, it’s equally important to give back to ourselves.”
This rising trend of self-gifting underscores an ongoing opportunity for retail brands to connect with consumers on a more personal level, offering products that celebrate individual moments of joy and self-investment.
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