Joining at the intersection of sport and style, the Reebok x SET Legacy Essentials Collection is designed to honor both where you come from and where you’re going. Featuring a ready-to-make-big-moves collection of footwear and apparel that inspires and empowers women to start building their own legacy.
Through the collaboration, Reebok and SET merge their individual definitions of movement to create a collection that will move with you seamlessly throughout your day, combining style and function, all while celebrating the way both brands have moved through time to create their very own brand legacies. “From day one, I’ve been inspired by vintage sportswear, so capturing Reebok’s classic theme felt natural to us. Because nostalgia is inherent to SET’s campaigns and storytelling, this collaboration serves as a stamp of approval and deeper authenticity,” shared Lindsey Carter, Founder and CEO at SET. “Throughout the limited-edition collection, we maintained the contemporary design elements we’re known for, leveraging modern fabrics that enhance comfort and performance, all while reimagining the pieces through the lens of a vintage aesthetic.”
Headlining the collection is Reebok’s iconic BB 4000 II reimagined through a modern SET-inspired lens to pair perfectly with the SET consumer’s active, style-first life. Featuring a premium full leather and suede upper and custom co-branded design elements on the tongue and sockliner, plus SET branding on the cross check. Combining elements from both brands the collection maintained a clean, minimalist silhouette, but thoughtfully incorporated several key design elements that reflect SET’s modern approach to style and versatility. SET leaned into the raw material texture of the suede upper in contrast with the smooth, premium leather. The gum rubber sole also gives an innate nostalgic feel with an added discreet SET-branded foldover tab at the back heel. SET’s rich legacy in activewear innovation completes the collection, including a range of offerings from its highly praised apparel franchises in legacy-making colorways such as Heirloom, Legend, and Heather Grey.
“SET was the perfect partner to reimagine the BB 4000 II Sneaker – one of our most iconic archival silhouettes – as they represent the modern women perfectly, blurring the lines between form and function to offer stylish options for any occasion. It pairs perfectly with the exclusive Reebok x SET apparel offerings that are featured in Heirloom, Legend, and Heather Grey colorways that nod to Reeboks heritage in sport through a modern SET lens,” shared Portia Blunt, SVP of Product at Reebok.
As this is SET’s first foray into shoes, Carter shared why Reebok was an ideal partner,“Reebok has a rich history in athletic footwear that makes it an ideal partner for our first foray into shoes. In a similar way that SET has become the everyday uniform for the modern woman, Reebok’s brand identity has stood the test of time and solidified it as a true legacy brand. They’ve effectively made themselves synonymous with vintage style, and with our expertise in innovation, it’s been the perfect collaboration.”
The collection highlights best sellers in the collaborated design with SET’s FORMCLOUD, buttery-soft and ultra-stretchy fabric with a barely-there feel, and light-weight sweat pieces. All available in Heirloom, Legend, and Heather Grey. The collection is available to shop at online.
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