They’re spending thousands of dollars on kitchen appliances.
High-end glass-front refrigerators that have graced the homes of celebrities, including Kim Kardashian and Kris Jenner, are catching on. These refrigerators usually show pristinely ordered rows of fruits, vegetables, and drinks.
True Residential, the company that created Jenner’s fridge, told Insider that its fridges range from $13,300 to $25,400 for larger sizes. It appeals to a demographic belonging to the “top half-percent to top 1% of annual household income,” its brand manager, Chelsea McClaran, previously said.
“It’s mostly aesthetics, especially at the luxury price point,” McClaran said. “Most of our customers are not looking to keep up with the Joneses. They’re looking to have something that nobody’s ever seen before.”
Some wealthy homeowners were even scrambling to get their hands on $40,000 stoves that come with six gas burners, two ovens, and an electric griddle as they looked to revamp their homes during the pandemic.
These stoves, called La Grande Cuisine 2000, were designed by L’Atelier Paris Haute Design. The company describes the stove as “jewelry for your kitchen.”
Other excesses include installing not one, but two dishwashers, both out of convenience and a show of wealth.
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