Rokt, the leading ecommerce technology company that uses machine learning and AI to make transactions more appealing to its shoppers, said it has partnered with Best Buy Ads Canada before the holiday season to deliver curated transaction experiences to the company’s online customers.
Rokt also named Jacqueline Purcell as chief financial officer, effective immediately. A senior executive with extensive corporate finance, operational and legal experience, Purcell has worked with Rokt in a consultant capacity as interim chief operating officer since 2022.
Best Buy Ads Canada will use Rokt’s technology to power highly relevant messages from third-party brands whose products and services the company doesn’t directly sell itself, which will be found on the confirmation page of the Best Buy Ads Canada home page.
“Our partnership with Rokt gives us a new way to enhance the online customer experience by presenting shoppers with offers and messages that are relevant to them,” said Tara Wilkinson, director of strategy of Best Buy Canada. “Ad personalization is critical to the online customer experience. Rokt’s technology delivers superior ad engagement, which speaks directly to relevance. That’s why we chose to partner with Rokt — their offering is refreshingly unique.”
Rokt allows companies to deepen relationships with their existing customers in the final stages of ecommerce transactions – when shoppers are most likely to convert. Using machine learning, Rokt shows highly relevant offers to each shopper. In this way, Best Buy Ads Canada is enabling non-endemic advertising partners such as Sirius XM, HelloFresh and DoorDash to reach its online shoppers with unique offers that support customer loyalty and make the overall shopping experience more engaging and effective.
“We’re thrilled to work with Best Buy Canada to provide their consumers with a more relevant ecommerce experience, just in time for the holiday season. We saw a scale increase for Best Buy Canada of more than 5x on Black Friday/Cyber Monday and roughly one in 10 customers have engaged with a Rokt offer on their site,” said Laura Cosgrove, vice president of retail strategic partnerships at Rokt. “Our technology will give other brands such as Sirius XM, Skip, and Door Dash the opportunity to reach Best Buy Canada’s customers, driving loyalty and making the entire online shopping experience more engaging.”
Rokt’s trusted, scaled, ecommerce network will power more than 4.6 billion transactions in 2024 across over 20,000 businesses, allowing merchants to create a seamless customer experience with complete control over the ads shoppers see.
Rokt recently announced partnerships with Ulta Beauty, Just Eat Takeaway.com, and Macy’s, along with it new AI-based adaptive content tools.
Best Buy Canada Ltd. is one of Canada’s largest and most innovative omnichannel retailers, operating the Best Buy, Best Buy Mobile, Best Buy Express and Geek Squad (www.geeksquad.ca) brands. With over 320 Best Buy, Best Buy Mobile and Best Buy Express stores across Canada and an expanded assortment of lifestyle products offered through BestBuy.ca, Best Buy is a leader in total retail, catering to customers how, when, and where they want to shop.
Rokt, the global leader in ecommerce, enables companies to unlock value at the moment that matters most – when customers are about to pull the trigger on a transaction. Rokt’s AI-powered relevance platform, built over the last 11 years, and scaled network power billions of transactions annually for the world’s leading companies, including Live Nation, AMC Theatres, PayPal, Uber, Hulu, Staples, Albertsons, HelloFresh and more. Based in Manhattan, the company operates in 15 countries across North America, Europe and the Asia-Pacific region.
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