Advertising

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Marketers are using AI faces and voices to make social-media ads, and some influencers worry it could hurt their careers

A mobile-marketing startup raised $4.9 million to help brands solve problems made by big recent privacy changes. Read its pitch deck.

Media companies can learn some tricks from social-video platforms, per a new Accenture report

Creator startup Jellysmack has sold its catalog-licensing business as it prioritizes core initiatives

Why Netflix’s new NFL deal has some sports fans crying foul

Everyone’s talking about AI, but marketers shouldn’t overlook other emerging tech innovations like 5G and robotics

Instagram’s top exec said subscriptions are what he’s most excited about and laid out his approach to monetization

The Apple ‘crush’ ad for the new iPad wasn’t bad, actually

Check out the pitch decks these advertising startups have used to raise millions and shake up the industry

How much influencers charge for sponsored posts, Gen Z views on AI influencers, and other key takeaways from new influencer-marketing data

12 ad agencies using generative AI to create innovative campaigns for brands like Coca-Cola and Coach

Meta is about to open up the generative AI floodgates for advertisers with new tools

Inside the rise of true-crime podcast empire MrBallen, from TikTok and Amazon to live events

TikTok’s feud with Universal has music marketers shifting campaigns to Instagram reels while some see an opportunity to plug other artists

How to create an influencer media kit to pitch brands

Meet 23 rising stars in public relations at top brands like McDonald’s and OpenAI and agencies like Golin

A marketer who was laid off made over $100,000 as an influencer in a year from affiliate links on Amazon and LTK. She shares how she got started and is helping BIPOC creators do the same.

Google ‘missed an opportunity’ to solve cookieless advertising, says The Trade Desk CEO

Fanvue, an OnlyFans competitor, is betting big on AI-generated adult content. But some creators question its approach.

3 ways buying Vizio would send Walmart’s ad business surging and put Amazon on notice

TikTok’s aggressive growth tactics are upsetting partners, creators, and everyday users

Why Hollywood should be terrified of YouTube, not Netflix

The next wave of TikTok stars is here to sell you stuff

VSCO’s CEO explains how the app found a profitable and sustainable business model — and breaks down 3 lessons for new social-media startups