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How a law firm built almost entirely on social-media platforms like Twitter and LinkedIn has landed over 270 clients

Amazon expects about $100 million in revenue through unique Thursday Night Football ad products, leaked document shows

Find me a zebra and you can have the job: What it’s like to work for top YouTube stars, according to 17 current and former staffers of creators like MrBeast and Kai Cenat

A Hulu exec details how elaborate partnerships ‘surprise and delight’ audiences and boost followings for big releases like Oprah-produced ‘Black Cake’

The head of AB InBev’s entertainment studio has exited in the latest marketing shakeup at the Anheuser-Busch parent

These are 28 of the most influential women executives in sports media, driving deals with the NFL and NBA, expanding coverage of women’s sports, and more

Kirk McDonald, North America CEO of WPP’s GroupM, will leave the company. Read the internal email about his departure.

Accessing your inner “Leonardo da Vinci” — Mastercard’s CMO on navigating the transforming landscape of marketing

Creator finance startup Karat has laid off staffers after raising $70 million earlier this year

Meet 13 firms that are helping retailers cash in on the $130 billion retail media market

The lesson Elon Musk didn’t learn from the Tesla Roadster in building X from Twitter

FaZe Clan’s plummeting valuation shows how risky it can be to bet your company’s future on influencers

The 14 most promising creator economy startups of 2023, according to top VCs and investors

The WNBA has boosted engagement for advertisers, new data shows, as women’s sports draw more fans than ever before

How TikTok helped a collectibles company make $19 million in sales of trading cards, memorabilia, and more

Insiders question WPP CEO Mark Read’s bounceback plan after chaotic period of mergers, account losses, and a stock market slump

Google is shaking up its sales strategy to push its most important AI-powered product to more advertisers

How Snap misread big threats from TikTok and Apple and lost its chance at becoming an advertising giant

Accenture CMO Jill Kramer Talks About How Generative AI Will Enhance the Work of Marketers

China arrested an executive and two former employees at a major US ad agency, claiming they accepted bribes, reports say

Facebook is the top social-media platform for millennials and Gen Z to shop on. Here are 4 other takeaways from a new 26-page report.

The marketing failure that’s going to kill us all

Leaked document shows Amazon wants to bring personalized ads to its smart shopping carts in grocery stores

The top AI tools creators use to make content and 4 other key takeaways from a new survey of 2,000 influencers