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Brands endorsed by Travis Kelce, like Pfizer and Campbell’s Soup, are also benefitting from Taylor Swift’s halo

Check out the animated slides that helped a golf-betting app raise $2 million from VCs and $50,000 from users

Amazon will make up to $7 billion in revenue from Prime Video ads, according to Wall Street analysts

UK talent-management company Outreach just hired an ex-Meta exec to be its managing director

How creators are moving their followers from Instagram and TikTok to communities like Patreon and Discord using link-in-bio tool Linktree

Roblox is leaning into advertising and just made a big hire from Meta to get closer to marketers

The latest ad industry salaries, revealed: Here’s how much top agencies like WPP, Publicis, and Omnicom offered copywriters, data analysts, and project managers in 2023.

An OnlyFans creator shares how her ‘marathon’ livestream generated $60,000

Netflix and other streamers have to share data with creators now — but the new transparency only goes so far

Uber is moving its $600 million ad account from WPP to Omnicom

Meta is bringing generative AI to Instagram. Here are 4 new tools creators and influencers will be able to use.

Warner Bros. Discovery CEO David Zaslav has remade the leadership of CNN, DC, and the company’s legendary film studio — here are the 105 executives driving his strategy now

TikTok Shop is offering hemp-derived THC syrup, sex toys, and other banned goods to users as the platform struggles with enforcement

Leaked Amazon Prime Video pitch reveals new stats to entice advertisers and compete with Netflix and Disney

11 rising stars in influencer marketing at agencies, brands, and creator-economy companies

NFL fans in their 20s name their favorite sports-betting apps — and 3 other key takeaways on the habits of young bettors

Seeking nominations for the top adtech companies that use generative AI

Nvidia is targeting the ad industry as its next major chip-buying market

Seeking nominations for the 2023 rising stars of Madison Avenue

How much money Instagram influencers make

TikTok’s strategy for US dominance is straight out of Amazon’s playbook — but creators are the fuel for its flywheel

‘B2B influencers’ like CEOs and doctors are seeing a surge in demand from brands for marketing campaigns. Here are 5 key findings from a new survey.

How to get paid and make money as a content creator

How much TikTok pays for views, according to creators