Advertising

Latest Advertising

TikTok is paying a small army of creator coaches to help influencers make money from livestreams

A top Amazon exec reveals how she’s using ‘Thursday Night Football’ to rope in new brands for the tech giant’s $38 billion ads business

Streaming subscribers are ready for added services, new research shows, as companies like Disney and Warner Bros. Discovery race to build bundles

Criteo sees a $42 billion opportunity from retail media, but must solve a challenge that could cut those revenues by 20%

A creator coach who’s landed over 500 brand deals shares his 4-step pitch method, and why he doesn’t advise using outreach templates

An investment banker and fashion creator shares how she balances both careers and the exact email template she’s used to pitch brands

How to make $10,000 a month on OnlyFans or more, according to creators

Creator merchandise company Spring has been hit with 7 lawsuits this year

A Stanford MBA student and TikToker with 120K followers shares the spreadsheet she uses to stay organized and productive

3 ways YouTube and Amazon are changing how brands advertise on the NFL

A Blockbuster-era video law is being used to ding big-name brands like General Mills, Geico, and Chick-Fil-A with privacy lawsuits

Startup Bindery wants to help creators become publishers with their own imprints. Here’s its pitch to authors and influencers — and the financial terms.

How Instagram’s expansion of ‘Close Friends’ to feed posts could signal a new strategy to boost growth

The cofounder of Fanhouse explains why she resigned from the startup and what she would have done differently if she started it today — including not raising VC funding

How the Disney-Charter feud over cable fees could burst the sports-rights bubble

BeReal is set to make its first marketing hire — but experts say it could be too late for the app to recapture its early buzz

Check out the pitch deck that startup Aditude, whose tech makes it easier for publishers to sell ads, used to raise $15 million

What’s next for Disney as CEO Bob Iger works to streamline the company, cut costs, and make streaming profitable

The Trade Desk is exerting its power in the ad industry, and some insiders fear it’s becoming more like Google

Seeking nominations for rising stars in influencer marketing in the US and the UK

The most impactful NIL companies helping student-athletes, colleges, and others navigate a fast-changing industry

‘We are casualties of this’: A film influencer with 470,000 TikTok followers on scrambling to take second jobs, making up for lost income, and facing online hate as Hollywood’s strikes drag on

How insiders are reacting to Mark Thompson, CNN’s new CEO, and how they think he’ll tackle the network’s challenges: ‘He wants to be involved in editorial’

Seeking nominations for the top ad industry recruiters