Advertising

Latest Advertising

TikTok is building an e-commerce team to go after pre-owned luxury bag buyers and sneakerheads

Google and Meta are creating so much new ad inventory, it’s causing big price drops. Here’s how much ads cost across the Big Tech giants.

I worked as a content strategist for one of the biggest YouTubers in the world. It was the job of my dreams, but it took a toll on my mental health.

TikTok is building a data-sharing solution called ‘PrivacyGo’ as it looks to grab ad dollars

Attention Walmart Shoppers: You may soon be hit with a slew of ads while shopping

54% of influencers say they’ve already posted sponsored content on Threads and 3 other takeaways from a new report about the app

Ad verification company DoubleVerify to acquire AI firm Scibids in $125 million deal

The top products Amazon influencers sold during Prime Day, from teeth whitening strips to a ‘colster’ for hard seltzer cans

Inside TikTok’s pitch to get marketers selling on Shops, and why the biggest brands are wary of investing

How a Guggenheim banker-turned-newsletter publisher is building the anti-Vice, profitably

Warner Bros. Discovery is making a big shake-up to its ad sales org. Read how its sales chief explained the changes.

TikTok is heavily promoting Shop as it eyes e-commerce as a key growth driver. Here’s a 9-page document it’s used to court creators and sellers.

14 top VC firms backing creator-economy startups from Karat to Twitter-rival Spill in 2023

Activewear and luxury brands are pushing ahead with Web3 innovation, while other marketers are still on the sidelines

How Netflix has changed the global entertainment industry

The founder of fallen adtech startup MediaMath is trying to buy back the bankrupt company’s assets

The advertising winter may finally be starting to thaw

The 20 most influential TikTok talent managers and agents helping creators build businesses in 2023

Here are Meta’s 20 most powerful execs leading its ad business resurgence

A top Warner Bros. Discovery ad sales exec has exited, and insiders say rumors are flying of layoffs and changes as early as next week

Elon Musk will reportedly force brands to spend at least $1,000 on Twitter ads every month — or lose their gold checkmark

15 top boutique PR firms helping brands and execs get on late-night talk shows and make front-page news

The 10 biggest brands advertising in women’s sports as viewership reaches new heights and the World Cup takes center stage

This top Procter & Gamble exec is showing Hollywood how brands can make prestige films and be ‘power-up’ partners for studios and streamers