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Marketing expert slams Elon Musk’s chaotic Twitter rebrand as ‘completely irrational’

Elon Musk’s former Twitter lieutenant, who famously slept on the floor, hints that he’s ‘destroying’ his own product by rebranding it ‘X’

Brands get more reach on Instagram but more engagement on TikTok, a new study of thousands of social profiles finds

Cheddar News was meant to be a digital-media darling that could rival Bloomberg and CNBC. Now it’s reportedly considering a sale — here’s how the network was pushed to the brink.

The president of MrBeast’s YouTube empire shares lessons from working with the platform’s most-successful creator, from globalization to avoiding burnout

Why Threads will never be the new Twitter

People are talking about this viral World Cup ad that uses deceptive editing in all the right ways

Read the Notion pitch document e-commerce startup Whop used to raise its $17 million Series A

Brands are pouring money into film and TV — meet 13 marketers making the biggest moves as Hollywood’s new financiers

Hearst slashes roles across its magazine portfolio, which includes Cosmopolitan and Seventeen, as it looks to implement ‘strategic decisions’

Influencer marketing is already making its way over to Threads. Here’s what brands and agencies are testing.

Quiet layoffs are creeping back into the adtech industry

Ally Financial made a huge commitment to invest in women’s sports. Here’s how it’s going.

The Grim Reaper is coming for the sports desk. Here’s what industry experts say could take its place.

It’s not just ‘Barbie’ — as Hollywood goes through upheaval, brands from Nike to John Deere are becoming the new financiers of film and TV

Ad giant IPG’s data arm Kinesso has gone through an executive exodus, and the unit faces an uncertain future

Brands love to use emojis — but here’s the proof they’re doing it all wrong

What to post on Threads: 6 key takeaways for creators from private messages Instagram is sending influencer managers

Quiznos is bringing back Spongmonkeys, its creepy rat-like mascots from 20 years ago, as the restaurant looks for a comeback

Every Hollywood company is having a terrible summer except Netflix, whose global content machine will help it ride out the actors’ strike: ‘They just aren’t worried’

Inside YouTube’s social-shopping efforts, which are focused on affiliate links and shoppable short video

A 23-year-old game developer grew her Instagram audience to nearly 100,000 followers after being laid off from Meta. Here’s how she makes money, the 1-page media kit she uses, and what she charges brands.

SAP’s marketing team is running multiple generative AI experiments. Its top marketer tells Insider what she’s learned so far.

Read a leaked 13-page document Instagram is sending creators about Threads that reveals upcoming features