Advertising

Latest Advertising

The 15 most promising advertising and marketing tech startups of 2023, according to VCs

The European Parliament is auditing years of its Google ads following a report that alleged YouTube misled advertisers

TikTokers are earning thousands in commissions from its new shopping program and scoring millions of views. Will it last?

How Amazon harnessed its influencer network to create buzz and sell products around Prime Day

How AI startup Runway is trying to make content creation faster and easier, according to its cofounder

Bob Iger says Disney’s TV and cable business ‘may not be core’ and leaves the door open to a sale

Yes, you can already buy fake followers on Threads, Instagram’s Twitter clone

YouTuber Preston has seen his brand-deal revenue soar in the last 6 months after hiring an in-house manager

Some Amazon advertisers are building customized tools to prevent Prime Day glitches from draining their ad spend

Olivia Dunne made $500,000 from a single NIL deal. Here’s how she became the highest-paid female college athlete.

I spent $18 for 7 items from TikTok’s new ‘Shop’ feature. Here’s what the process was like, from shipping to product quality and fit.

Instagram’s Twitter rival, Threads, has a fatal flaw: It’s destined to be boring

To transition from OnlyFans to mainstream influencing, some creators have to live a double life

How the hit podcast ‘Scamanda’ could become a documentary TV show, according to a leading exec in Lionsgate’s audio arm

TikTok is quietly testing ‘Hot 50’ and ‘Viral’ song charts in its app as it pushes deeper into the music business

Freshman athletes saw a big jump in earnings in the second year of NIL, as boosters flooded college sports with cash through ‘collectives’

ESPN’s layoffs underscore its desperate need for a post-cable lifeline, but analysts are split on Disney’s streaming plan that puts $20 billion of revenue at risk

28 YouTube creators reveal how much they get paid per month for their videos

How many subscribers you need to start making money on YouTube

Read the pitch decks from these creator economy startups that helped raise millions of dollars

Instagram’s Threads had a splashy arrival, but creators say it’s missing key features and the answer to a big question: Are we supposed to call them posts or threads?

How to start an OnlyFans without followers, according to creators

SiriusXM’s Lizzie Widhelm Says AI Can Help Advertisers Save Costs

Deloitte’s CMO Suzanne Kounkel Shares How Brands Should Decide Where to Align With Purpose Initiatives