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Haleon’s CMO, Katie Williams, Says Gen Z Is Interested in Health and Wellbeing Topics

PepsiCo’s Jane Wakely Shares How the Brand Aligned With the Champions League Soccer Tournament

Why Kraft Heinz Used Fortnite to Engage Gen Z in Sustainability, According to Cristina Kenz, Chief Growth Officer

First-Person Accounts Matter in Healthcare Shares Erica Taylor CMO

Matthew Lieberman, CMO of PwC, Says Marketing Teams Need Both Technology and Creative Talent

Julia Goldin, CMO at Lego, Talks How They Work With Partners Like Star Wars to Develop New Products

John Rudaizky of EY Talks About How AI May Foster More Creative Opportunities for Brands

Instagram’s new app, Threads, launched early. Creators explain how it stacks up against Twitter, their favorite features, and what’s missing.

NFL Taps Into the Creator Economy to Reach Gen Z

IBM Consulting’s CMO Says That AI Can Transform Workflows and Enterprises, but Must Be Explored Ethically and Safely

Shelley Zalis, CEO of the Female Quotient, Says AI Can Reduce Bias, As Long As There’s Content to Teach It

Jessica Apotheker, CMO at BCG, Says According to a Survey, Marketers Are Optimistic About AI

Read the leaked ‘early access’ guide Instagram sent select influencers for Threads, its new Twitter rival app

The new Instagram Threads app was briefly accessible from desktop. Here’s what the Twitter rival looks like.

The digital-ad industry is spending the 4th of July holiday scrambling to recover funds lost from MediaMath’s shocking bankruptcy

Consumer Spending Is Responding to Inflation Says Mastercard Head of Marrketing

Sesame Workshop’s Marketing Leader Shares How the Brand Continues to Connect to Audiences

Suzi Watford, Chief Growth Officer at Sirius XM, Talks About Connecting With Customers Outside the Car

Michelle Crossan-Matos, CMO of Ulta Beauty, Says That Customers Want to Connect With Their Communities, Not Brands

Carla Hassan, CMO of JPMorgan Chase, Says Personalization, and Treating Customers As Humans, Is Key to Making Connections

Meta’s new Twitter rival, a ‘text-based conversation app’ called Threads, is available to pre-download in the US

Jed Mole, Acxiom CMO, Explains How Brands Can Build Trust Through First Person Narrative

Laura Jones, Instacart CMO, Talks About Using Chat GPT to Help Busy Customers Make Meal Plans

Microsoft’s Kathleen Hall Discusses How Built-in AI Saves People Time and Money