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The pioneering influencer firm Gleam Futures is shutting down its talent-management arm

The creator economy is undergoing a big shift after a string of startups were ‘disappointing’ for investors

X is left with advertisers pushing dubious cryptocurrency and AI ‘undressing’ apps, users say after Musk’s outburst

TikTok salary data: How much employees in different jobs make, from data scientist to software engineer

A creator couple who met through Instagram share how their media kits embrace their cultural identities and helped land paid brand deals with Skims and Nike

Netflix helped bring original films to streaming — now it’s pulling back, and Hollywood is feeling the pinch

3 big challenges facing Netflix as the streaming wars enter a brutal new phase

Check out the pitch deck that helped mobile adtech startup Big Happy raise $2.5 million in Series A funding

A new survey shows where TikTok is challenging Google as a search engine and how brands can reach audiences on the app

A leaked email from Jellysmack’s CEO explains the creator startup’s new structure as it lays off 30 staffers

TurboTax can’t keep advertising itself as ‘free’ when many people have to pay, FTC rules

A breakdown of how much TikTok pays employees in the US for hundreds of roles, from data scientists to software engineers, according to salary data

TikTok’s sister app Lemon8 grew downloads by 160% in the second half of 2023, and it’s now hiring influencers to build on the momentum

How LiveRamp’s $200 million acquisition of Habu will kickstart the next wave of adtech industry M&A

We love to hate on LinkedIn. Audiences and ad dollars keep rolling in.

How to make money on Snapchat, according to creators

Publicis just laid down the gauntlet on the ad industry by pledging to invest more than $300 million in AI

Why YouTuber Lizzy Capri pivoted to OnlyFans after years of making content for kids

YouTube has begun booting creators who don’t meet the requirements of its exclusive short-form community program

First-time Super Bowl advertisers like Popeyes, Kawasaki, and more break down their strategies

Amazon is poised to boost its revenue by billions with the flip of a switch

You’ll start seeing ads on Amazon Prime Video today — unless you pay an extra $3 a month to remove them

Kroger, Albertsons, and Instacart are all racing to snap up an $11 billion chunk of the retail media market

Meet 14 rising stars of brand marketing revolutionizing advertising in companies like Universal Pictures and Coca-Cola in 2024