Advertising

Latest Advertising

Seeking nominations for the rising stars of brand marketing

Read the 10-page pitch deck a new social network raised $2.5 million as it prepares to launch its mobile app

Why longer videos will take the spotlight from short form on platforms like YouTube and TikTok in 2024

These 9 companies will be the most active ad industry acquirers, as M&A deals rebound in 2024

Meet the editors behind viral videos from top YouTube stars like MrBeast and Cody Ko — and learn how they built their careers

These were YouTube’s 10 top rising stars last year — and the managers, publicists, and more supporting them

From the streaming ad wars to the generative AI boom — 5 big things that will continue to rock the ad industry in 2024

Influencers are the new travel agents: Here’s how creators are using their adventures to build businesses, from planning group trips to becoming certified advisors

Inside Google’s rocky path towards killing off the web cookie

A 34-year-old part-time influencer became a travel agent as a side hustle and sold $119,000 worth of trips in 8 months. She shares how she got started and makes money.

Seeking nominations for the rising stars in public relations 2024

The digital world remade itself and now every company has become an ad seller

Holiday shopping doesn’t end with the holidays. Here’s why ‘Q5’ is the new hot season for marketers.

Infillion has rehired 40 ex-MediaMath staffers as it presses ahead to relaunch the bankrupt former adtech pioneer

Twitch’s chief revenue officer is set to leave the company

TikTok’s top videos of the year are wildly different from our dark, depressing feeds

Elon Musk goes off on Disney CEO Bob Iger, saying he should be ‘fired immediately’

The 16 hottest adtech companies of 2023

FabFitFun faces backlash for crude promo code in support of Elon Musk — and its pledge to run ads on X

Influencers are spending their extra cash investing in early-stage startups. Here’s how one company is helping facilitate the deals.

How a fashion influencer grew her DTC clothing brand to $34 million in yearly sales in a tough market

Read the email a creator e-commerce startup sent to investors instead of a pitch deck, which helped secure its seed round

Want a job at Amazon’s surging ads business? Here’s how much it paid sales and account employees in 2023.

How to make a successful TikTok ad that drives sales, according to new data