Advertising

Latest Advertising

Inside Heineken’s aggressive push to give out ‘millions’ of nonalcoholic beers to attract younger, moderation-focused consumers

Adtech company Perion is acquiring digital billboard ad platform Hivestack for $100 million

5 takeaways from Netflix’s viewership data dump for its ads business, its competitors, and the future of streaming

Candy brand Nerds is shelling out for its first-ever Super Bowl ad after its sales exploded from $50 million to $500 million

How Bianca Ingrosso, part of a family dubbed the ‘Kardashians of Sweden,’ built a $50 million beauty brand that’s expanding to the US and UK

At TikTok’s first live concert, the smartphone was the star, artists like Cardi B performed, and brands like Paramount and Coca-Cola courted young fans

TikTok Shop’s first US Black Friday was a ‘blockbuster’ for some brands — but showcased one of the platform’s biggest weaknesses

A new report sheds light on how advertising is going at Elon Musk’s X — and the numbers aren’t good

A top Coca-Cola exec explains why the brand is pushing into Hollywood

NBA star Giannis Antetokounmpo is quietly launching a media company with plans to make brand content as well as entertainment

YouTube is facing a reckoning as rivals offer TV streaming scale for the first time

Google is replacing the exec who oversees its $220 billion ad business amid big privacy and AI changes

Autodesk’s CMO explains why advertising on the MSG Sphere in Vegas, which reportedly costs $450,000 a day, was worth every penny

A top E.l.f. Beauty marketer reveals how the beauty brand uses platforms like TikTok and Roblox to develop products and drive sales

Top Elle editor and ‘Project Runway’ star Nina Garcia killed a report about celebrity dietician Tanya Zuckerbrot that was later published by the Daily Beast

‘Community’ is a hot topic in the creator economy. Here are 11 startups helping creators build and make money from online communities.

Duolingo will run its first Super Bowl ad as it expands beyond TikTok

3 key takeaways on what hotels, cruises, and other companies offer in creator partnerships, based on new data from over 4,700 travel influencers

How adult-content and OnlyFans star Riley Reid plans to ‘immortalize’ herself using AI and new chatbot tech

Instagram’s crisis highlights the bigger issues the entire ad industry is facing

16 influential talent management firms and agencies helping micro influencers build businesses, from getting brand deals to podcast collabs

How new strategies in healthcare may help improve access and lower costs

Exclusive Spotify data shows the top 15 rising star podcast creators on the platform in 2023, from Theo Von to Andrew Huberman

Almost half of US consumers bought something via social media this year, according to a new survey. Here are the big takeaways on who’s buying what and where.