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These 16 creator startups raised millions of dollars in 2023, defying a broader VC bear market

Instagram is taking aim at a wave of alternative social-media apps as it launches and tests new features

What’s it like to work for MrBeast, the biggest YouTuber in the world, according to 5 former staffers

What the “Letter to America” backlash could mean for the first major “TikTok election”

Execs of color at TikTok and Snapchat open up about the influencer pay gap and how they’re trying to level the playing field for creators from diverse backgrounds

YouTube warns it might make your viewing experience worse if you don’t turn off your ad-blocker

AI is already impacting influencer marketing, according to the CMO of Billion Dollar Boy. Here’s how she thinks brands should approach the new tech.

This college volleyball player has scored more than 40 NIL deals this year. Here’s how she’s advocating for women athletes at her university to work with brands.

X CEO Linda Yaccarino is reportedly getting texts from ad execs advising her to resign over Elon Musk’s backing of antisemitic post

A Meta exec explains what Threads posts get the most engagement, from sports to ‘conversation starters’

Read the pitch deck that helped AI adtech company Qortex raise $6 million, led by Nvidia and Samsung alumni

X employees are reportedly fielding calls from advertisers asking about Elon Musk’s endorsement of antisemitic post

Marketers have an important role to play in how AI serves society, according to the CMO of Indeed

Spotify plans to split with its longtime ad agency as it looks beyond music streaming for growth

5 key takeaways from a new survey on how creators influence their audiences, including what followers are willing to pay for

WATCH NOW: This new system unlocks the potential of performance marketing campaigns

Layoffs keep hitting Amazon, Netflix, Warner Bros. Discovery, and more entertainment companies — here’s the list of those with recent cuts

The creator economy is a $250 billion industry and it’s here to stay

A former Vice exec is launching an AI platform that can visualize entire stories, scripts, or poems from the text

A travel YouTuber built a journaling company with her creator income. She uses this 2-page media kit to negotiate paid partnerships with brands like American Express and Priceline.

Sonos’ first-ever chief commercial officer dishes on her plans to overhaul its marketing strategy and turbocharge its share of the audio market

‘Shoppable short-form video is on fire’: YouTube’s head of shopping shares why the platform is betting on shorts to drive social commerce

Inside WPP’s multiyear plan to transform its giant media buying business GroupM

Google’s lawyer ‘visibly cringed’ when this confidential number was said aloud during its antitrust trial, report says