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Social and influencer-marketing agency The Fifth, part of Murdoch’s News Corp, is shutting down its UK talent division

Layoffs hit Recurrent Ventures as the company shifts resources toward video and ‘new formats.’ Read a leaked memo outlining its future plans.

I went to Logan Paul and KSI’s Prime pop-up, where everything was gold and fans lined up down the block to try to win a $500,000 bottle

Creators are complaining that the TikTok Shop is turning the app into an ad-filled wasteland

We watched 1,000 TikToks in one sitting. The algorithm served up a shocking number of ads, rivaling network TV.

Disney will soon own all of Hulu. Here’s how the company got here and what’s next.

Why OnlyFans rival Fanvue is betting big on AI influencers, especially for adult content

Level up your ad creative with the help of award-winning brands on TikTok

Learn how to drive performance on TikTok from these award-winning brands

The founders of The Gist and Just Women’s Sports describe what it’s like to run a women-focused media company in a male-dominated industry

Amazon Advertising’s hiring freeze is over, and it is staffing up like crazy

Google might have to delay its plan to kill tracking cookies until 2025, ad industry experts believe

These innovative startups are helping to bring social shopping into the mainstream in the US

How I got my job as Twitch streamer Kai Cenat’s assistant thanks to an Instagram DM — and a zebra

Leaked numbers show YouTube TV is the fastest-growing Google product as the company makes big bets in streaming

Sixty percent of major brands plan to increase their ad budgets in 2024, new research shows

Seeking nominations for the hottest adtech companies of 2023

Advertisers pumped up to 90% of their Google ad spend into its AI tool, and some are now questioning whether it’s actually performing.

The SEO world is up in arms after a story said they’re ‘ruining the internet.’ Here’s the spicy drama.

Accenture CMO Jill Kramer on Advancing Disability Inclusion

Elon Musk’s latest money making idea for X? Selling old Twitter handles for $50,000 a pop, report says.

Meet 12 generative AI startups that are primed to transform advertising and marketing

How a Gen Z couple got started on Snapchat and grew their earnings to 5 figures with the platform’s revenue-share program

The race to unlock generative AI’s benefits in retail marketing