How an OnlyFans creator kickstarted her career by giving 42% of her revenue to one of the platform’s biggest stars — and how much she makes per month

“It’s been wild,” Rose said. “I can just get whatever I want, and I’m still saving.”

Rose and Adams, who each use a stage name to protect their identity, began working together in 2022. By that time, Adams was running a multimillion-dollar empire with adult content on OnlyFans and was hiring employees to help out with different sides of her skyrocketing business. (Adams’ company now counts 24 employees and is on track to close 2023 with $9.6 million in revenue.)

Rose, who had just turned 18, was working at a hair salon, while “going to the beach every day and goofing off,” she told Business Insider.

A friend of Rose’s, who worked for Adams, connected the two. Adams offered Rose a flat fee to create content for a new page she was starting. Rose would get paid up to $500 per video with supporting photos.

“We’re always looking for a variety of content, we experimented with it,” Adams said. “It just gave our content library a little bit more robustness.”

Adams and her team were promoting and running the account using Rose’s content, and Adams said her company spent over $150,000 on ads and strategies to build a fanbase on it. That account now has over 26,000 fans.

A few months in, Adams offered Rose a full-time job as a “chatter,” for $18 per hour. Adams employs three chatters, who are charged with responding to direct messages and engaging with subscribers on OnlyFans on the creator’s behalf, intending to build connections and sell pictures and videos.

A revenue-share model that’s effective for both creators

A few months after she started the chatting job, when she noticed how much Adams’ fans were spending on content, Rose decided she wanted to focus more on her own OnlyFans page — and this time she’d run it herself.

“I thought, ‘I need to get it together, I can be making some real money here.’ That changed my whole mind,” she said.

The two came up with a revenue-share agreement. Rose still appears in Adams’ content across social media, benefitting from her success and her advertising budget; Adams takes 42% of Rose’s gross OnlyFans revenue.

Rose runs two pages: a free account, where adult content gets published on her feed and can be purchased for an additional fee, and a paid account, which costs $10 per month, where part of the content is free to access. Pay-per-view videos range in price between $16 and $40.

Her paid account, which has over 26,000 fans, has made a total of $481,163 (before OnlyFans takes its 20% cut and before Adams takes her 42% cut) from August 2022 to December 2023. Business Insider verified this information with screenshots Rose provided.

And Rose is just getting started. She’s experimenting with different types of content, including introducing more safe-for-work videos, with elements of her daily life as part of Adams’ circle of friends and employees, as well as workouts, food, and painting. She said the non-adult content now makes up 80% of what she publishes online, although the not-safe-for-work element is key to her success.

It took time for Rose to become familiar with creating adult content, but she said she didn’t feel pressured, and only did what she felt comfortable with.

“This was a whole new world to me,” she said. “I was super nervous, but open to exploring everything. It was nerve wracking, but exciting and something new.”

While she hasn’t openly told her dad about her life choice, Rose said her mom has been supportive of it — especially after she found out how lucrative it can be.

“I told her how much I was making and she was like, ‘Oh, you’re amazing.’ She does support it, and obviously she supports it more because of money,” she said.

For the time being, Rose is the only employee who’s signed this type of agreement with Adams, and Adams said she doesn’t have any plans to make this a habitual arrangement with her employees.