Mobi AI, a supply chain management application that collects product sales data directly from customer systems, helps solve a thorny problem in supply chain management, which is to gain visibility into actual customer product usage. Mobi AI does this by linking directly to customer systems through their online menus and works with most types of businesses including stores, hotels and restaurants. While doing this, Mobi AI also updates product information and images.
MFMsoft launched Mobi AI by first working with a regional Coca Cola bottling company to get it into the real world.
“In January 2021, we started to collaborate with one of the world’s largest beverage companies, Reyes Coca-Cola, to create Mobi,” explained MFMsoft founder and CEO Nick Karapetain. “The intent with Reyes Coca-Cola was to create software that worked seamlessly and without disrupting their customers si they can have a way to link to their customers systems and capture their product sales data in real-time.”
Karapetain said that prior to implementing the software at the bottling company, there weren’t any good methods available for capturing sales data in real time.
“Prior to Mobi, consumer product companies like Reyes Coca-Cola didn’t have any digital solutions to capture their product sales data from their customers in real-time,” Karapetain said. “The only digital solution available for Reyes and other consumer product companies is using API connections. And No customer will ever allow Reyes or any other consumer product company to connect to their systems using API connection for various reasons.”
API Connections
“The most important reason why the customer doesn’t allow API connection is because with API connection you can never make a connection specific to the company’s SKUs,” he said. “Meaning, if I am Reyes Coca-Cola, I can’t use API to connect to my customers systems and only see my Coke products. If I use API, and I connect to my customers systems, I will see all their sales data on all their products and there is no way that the customer will allow that.”
Karapetain said that companies had to deal with getting delayed data from their customers. Worse, only about 2 percent of their customers were sending any data at all.
“With Mobi, for the first time, Reyes Coca-Cola and other consumer product companies no longer need to wait for customers to send their product sales data. They also no longer need to operate business without receiving product sales data from 100 percent of their customers in real-time, either,” he said, adding that instead, Mobi provides a link to any type of customer.
For companies that use online menus the integration is even more complete. “If the customer’s system is an online menu, then the Mobi automations will automatically inject the Company products and its images into the Customers online menus.” Karapetain said.
According to the company, the Mobi AI eliminates the need for human input in product data collection which saves time and improves accuracy.
“Our future is simple and direct,” he said. “We hope that every product or brand owner will license our software and be able to capture their product sales data in real-time from their customer systems using AI technology.”
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