7 top creator startups that made a big splash at VidCon, wooing attendees with exclusive parties, swag, and more

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  • Dozens of startups showed up to VidCon, the conference for creators and their fans.
  • These startups set up events and parties as a way to further establish their presence in the space. 
  • Here are the top startups that went big at this year’s creator conference in Anaheim, CA.

Many companies attended VidCon in Anaheim, CA, last week, hosting exclusive events to woo creators and form relationships with the wider community.  

Gaming giant Roblox and course platform Thinkific hosted invite-only dinners and parties. Talent management firms and agencies like Viral Nation and Whalar sponsored VidCon and had dedicated rooms for networking. And at VidCon’s offsite activities, held at the Hyatt Regency hotel, creator companies like Collab, YouTube, and Jellysmack held exclusive creator lounges — open to those with access to the hotel — which variously featured food, body paint, and an AI photo booth.

Beyond the convention center panels and meet-ups, startups made waves with creators at nearby restaurants, hotels, and bars where brands, agencies, and startups hosted invite-only mixers and parties.  

This year’s event felt different than in years past, as the lines blurred between creator and fan, and many attendees were there to learn rather than fan over the biggest names.

The main theme of VidCon 2023 was learning how to become a successful creator, and startups capitalized by showing up in creative ways.

Here were seven top creator startups with the largest presences at this year’s VidCon:

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