Oral-B releases the world’s smartest electric toothbrush. Here are all the bells, whistles, and benefits of the iO Series 10.

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  • Electronic toothbrushes result in 22% less gum recession and 18% less tooth decay.
  • Almost half of US adults suffer from gum disease; a quarter have untreated cavities.
  • Oral-B’s iO Series 10’s electronic toothbrush creates an intuitive, unique brushing experience.
  • Order the Oral-B iO Series 10 available on Amazon now.

According to an 11-year-long study by the Oral Health Foundation, people who use electric toothbrushes have healthier gums, less tooth decay, and keep their teeth longer versus those who use manual brushes. Notably, the research findings indicated electric toothbrushes reduced gum recession by 22% and tooth decay by 18% over the test period. 

And it seems the benefits of electric toothbrushes are gaining more recognition among Americans. A report by Statista shows that 131 million people used electric-toothbrushes in 2020, and 138 million users are expected by 2024. 

The shift in prioritizing oral health is evident as more people trade in their manual brushes and invest in technologically advanced tools designed to help them achieve a healthier smile. But even with the rising popularity of electric toothbrushes, nearly half of American adults aged 30 and older still show signs of gum disease, and more than a quarter have untreated cavities, according to the Centers for Disease Control and Prevention. 

So, while people see the benefits of electric toothbrushes, their brushing habits and techniques might need some assistance. That’s why Oral-B, the industry leader in oral care innovation, has created an electric toothbrush that serves as a personal brushing coach. 

Meet the iO Series 10

Using its award-winning iO Sense technology, the company’s new iO Series 10 is the world’s smartest rechargeable electric toothbrush, offering an intuitive and connected experience that offers real-time insights while brushing. 

“Our mission is to create a larger digital health ecosystem that leads with advanced technology, accessible solutions, and more effective educational tools to improve oral care for all,” said Alita Vegas, global oral care senior vice president for Procter and Gamble, which owns Oral-B. “The iO10 is setting a new standard in oral care. With a sleek design, multiple custom settings, and real-time coaching, the brush provides a more professional and purifying clean, leading to healthier teeth and gums.”

Pick between 7 brush settings 

The iO10 has seven unique settings, including Daily Clean, Sensitive, Gum Care, Intense Clean, Super Sensitive, Tongue Clean, and Whiten. The dentist-inspired round brush head is fitted with unique micro-vibrating bristles for a gentle, yet thorough cleaning. The head is powered by a linear magnetic drive that transfers concentrated energy directly toward the bristle tips for a more precise brushing performance.

Smart pressure sensors protect your gums 

What makes the brush really stand out is the live coaching feature that monitors time, pressure, and mouth coverage without the use of a phone. The head connects to the brush’s built-in Smart Pressure Sensor, which detects how hard someone is brushing and provides immediate feedback via a ring light located on the brush. When it detects too much pressure, the light will turn red as a warning. If there’s not enough pressure, it flashes white. When a user hits the right amount of pressure, the ring turns green. 

Live coaching on how, when, and where to brush

The brush rests on Oral-B’s new iO Sense™ dock, which is powered by artificial intelligence and intuitively tracks the coverage while brushing, adding to the live coaching experience. A ring of six lights on the iO Sense base gradually turns from blue to white, culminating with a flashing light show as each zone is covered and completed. It also has a built-in two-minute timer to ensure optimal brushing time and acts as a clock when not in use.

Pair with the Oral-B app to track your progress

The iO Sense also syncs to the Oral-B app to track oral health goals and provide even more detailed and personalized feedback after every brushing session for users who really want to take their oral health regimen to the next level. However, it is not required to use the live coaching features.

Customized toothbrush features and displays 

The brush comes in Cosmic Black and Stardust White, and sports a small full-color OLED screen, with the power button above it and the menu button below. The menu allows users to fully customize their toothbrush, such as changing the colors of the lights and selecting encouraging emojis and personalized greetings that flash on the display. The brush charges in under three hours, either on the iO Sense base or through the Power2Go travel charging case. 

“This digital health ecosystem we are building through our iO technology is designed to take on the oral health crisis in America,” Vegas said. “Oral-B is committed to helping people across the globe access the very best in oral care technology while teaching them about the dangers of tooth decay and encouraging healthy oral care habits.”

Complete list of iO Series 10 features: 

Order Oral-B iO Series 10 on Amazon now.

This post was created by Insider Studios with Oral-B.


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